As one of the first agencies to disband account management, strategy and digital departments and implement a hybrid structure of digitally savvy strategic business teams to interface clients, BBDO Indonesia has introduced a new hybrid team structure to address changing dynamics in the advertising industry.
This restructuring comes as a thought-through milestone in BBDO Indonesia’s transformative journey that it embarked on in 2019 under the mantra ‘#BBDOIDReinvented’. It responds to the evolution of client expectations and scopes that pose an unavoidable ask before the advertising industry to provide single point-of-contact resources that not only drive their business and campaigns forward but determine their proof of concept too.
It is a global phenomenon, where industry institutions, including IPA, have identified a series of trends that predict the conventional role of account management in advertising agencies transforming.
The new hybrid agency structure in BBDO Indonesia is supported by a region wide digital and strategy training program which the teams undertook throughout 2020, including, but not limited to, workshops on BBDO Works – the network’s patented strategy model, Google Masterclass Trainings, Google Beginner and Advanced Analytics Trainings, Facebook Blueprint Creative Strategy Certifications, IPA Certifications for Fundamentals and Advanced-level Effectiveness Trainings and several webinars that enable each one of them to valuably contribute to the final creative output.
BBDO Indonesia encourages the best talent in Indonesia to be part of the BBDO Indonesia family, their transformation is for the long-haul. The roles in the agency’s hybrid structure are not for stand-alone brief-and-feedback messengers, but for advertising and marketing experts that the client can engage with on high-level strategic discussions, acting as trusted business partners and consultants.
By living true to BBDO Indonesia’s 2020 mantra of #AspireBBDOID, they aim to create a family of such admen and adwomen that clients in Indonesia would aspire to work with to create local work of global stature.
- Talha Hisaam, managing director, BBDO Indonesia