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BBDO India's Josy Paul to Host Second Cannes Lions Community 'Meet Up'

Awards and Events 19 Add to collection

The meet up will focus on answering the key question, can creativity drive meaningful action?

BBDO India's Josy Paul to Host Second Cannes Lions Community 'Meet Up'

Lions Membership Community Meet Ups form part of the LIONS Membership – a year-round platform created to unite the global creative community through inspiration, creative resources and a global directory of talent. 

The mission of this initiative is to ignite collaboration, build new connections and drive positive change within the creative community.  The Meet Ups draw from the power of collective thinking - something creativity needs more than ever. 

Josy Paul, chairman and CCO of BBDO India, will lead two meet up sessions for Lions Members titled ‘Creativity, Empathy and Emotional Data’ taking place on Wednesday, 23rd February, at 10am and 4pm GMT. To book, click here.

These meet up sessions will focus on answering the key question, can creativity drive meaningful action?

The answer lies in our understanding of empathy and emotional data, this is data that is rooted in human confessions, and not just analytics. Attendees will learn that it is these insights that sometimes involve things that hard data can’t get obtain; it is the data of the soul and the heart. And getting it right can involve an uncomfortable understanding of people and society. But, if handled sensitively, it has the power to transform brands and society. 

This discovery process is not in textbooks. Getting it right is not easy, but when you tap into it, society responds and brands can prosper. 

The Cannes Lions Community welcomes all creatives, strategists, brand leaders, CEOs, founders and anyone open to learning, emotional exchange and the changing phase of creativity.

Take part and understand the importance of meaningful action. The discussion and conversation around empathy and emotional data are key to transform brands and society. So join the conversation on creativity and emotional data. Embrace sensitivity in a world where no one is listening.

Josy Paul is one of the Founding Members of the Lions Membership. This year, he has also been invited to be the President of the Film Jury at Dubai Lynx and to sit on the jury of the ANDY’s Awards Global Jury.

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BBDO India, Mon, 21 Feb 2022 09:11:39 GMT