BBDO Guerrero has won the bid to develop two campaigns under the Philippine Tourism Promotions Board (TPB) as the country reopens its destinations to local tourists.
The first assignment, 'Domestic Tourism Welcome Back', is a domestic tourism promotional campaign to invite local tourists to visit Philippine destinations, in order to help rebuild the economy. Along with this, the second assignment, 'The New Normal for Travelling', is a campaign to inform people of the travel safety protocols as they visit and explore the country.
The projects complement the Philippine Department of Tourism’s 'It’s More Fun in the Philippines' campaign. The assignments cover a broad range of materials including videos, virtual tours, outdoor placements and a variety of digital assets.
TPB chief operating officer, Atty. Maria Anthonette C. Velasco-Allones, said: “BBDO Guerrero has played a significant part in Philippine tourism promotions ever since the DOT developed ‘It’s More Fun in the Philippines’. We are delighted to have them as partners as we invite the local touring public to help the tourism industry bounce back from the challenges of the pandemic.”
BBDO Guerrero creative dhairman, David Guerrero, added: “It is an honour for us to be involved in the reopening of the country to local tourism. And we are excited to share this with everyone as we help our local tourism workers rebuild their livelihoods.”