BBDO Guerrero won Best in Show for its SPAM ‘Recipeoke’ campaign at the Adobo Design Awards held on May 10th. It was judged by a stellar international jury led by Hakuhodo Asia Pacific’s Yang Yeo.
SPAM ‘Recipeoke’ was described as “a fun campaign that has everybody hooked on singing SPAM-inspired tunes with some of the country's biggest artists.”
The work can be seen here:
Aside from winning Gold in Radio/Audio/Sound Design, it was also named the coveted Best in Show for Design for Purpose – a recognition given to work with the purpose of advertising, promotion or endorsement; not to be confused with the category “Design for Good,” which is more in recognition of the socio-economic impact from the work created.
Other winners from the agency were ‘Playstreet’ for Johnson’s Baby with a Gold in Digital/Interactive Design, and Snickers ‘Wrong World Finals’ with a Gold in Illustration and a Bronze in Integrated Design. The Philippine Department of Tourism’s custom typeface ‘Barabara’ also won a Silver in Typography.
David Guerrero, BBDO Guerrero creative chairman, said: “This recognition is a tribute to the teams within the agency that are focused on delivering superior effectiveness for our clients.”