At the Tinta Awards held in Manila, BBDO Guerrero emerged as the leading agency winning Best of Print and the most awards overall, clinching the Agency of the Year title. The Tinta awards are held by the United Print Media Group (UPMG), an organization of over 100 media titles.
Best of Print went to BBDO Guerrero’s work for Esquire Magazine. The campaign promoted the “Ringo” issue covering the 1966 Beatles concert in Manila. The ads were also recognized for Art Direction and Typography. Other campaigns to win multiple awards included Bayer Philippines’ Saridon and the Manila Bulletin newspaper.
BBDO Guerrero is also currently Agency of the Year at Campaign Asia, the Kidlat Awards and the Philippine 4As Agency of the Year Awards.
David Guerrero, Creative Chairman of the BBDO Guerrero said, “It is important to us to be competitive in print. We feel it has a powerful role to play in the communications mix. And requires unique disciplines and skills which might otherwise be lost in a headlong rush into digital media.”