Tue, 14 Apr 2015 03:03:38 GMT
BBDO Guerrero has been awarded the communications project for AF payments Inc. The agency will develop and launch the branding campaign for its modern ticketing system for riders of the LRT and MRT, with the aim of making the public appreciate its benefits and slowly shape the people’s payment habits and attitudes towards cashless transactions.
This modern ticketing system is born out of the partnership of DOTC and the joint venture of Ayala and Metro Pacific groups. The project will provide a single contactless payment system via a stored value card, similar to Singapore’s EZ Link card or Hong Kong’s Octopus card.
Initially to be launched as a transport payment card for LRT / MRT, this is envisioned to later on be a payment system for other modes of transportation, parking, toll ways and retail outlets, hence providing a convenient and seamless experience for commuters or the public in general.
“We are delighted to have BBDO Guerrero helping us to shape consumer and merchant attitudes towards cashless transactions. We want our card to become part of the daily lives of millions of Manila residents” said Peter Maher, president and CEO of AF Payments Inc.
Tony Harris, chief executive of BBDO Guerrero said, “This will be a fascinating project that will begin the whole modernisation of Manila’s transport system. It is an honour to be in at the start of this historic program.”