BBDO Guerrero won the Del Monte Spaghetti Sauce and Pasta business earlier this year, following a competitive pitch.
The assignment kicks off with the launch of an integrated campaign for Del Monte’s range of delicious spaghetti sauces. Made from only the finest ingredients, Del Monte demonstrates its expertise in flavorful sauces with five appetizing variants – Creamy and Cheesy, Filipino Style, Sweet, Italian Style, and Carbonara.
The campaign features the ‘Del Monte Spag Sarap Squad’ – five equally flavorful personalities representing each of the spaghetti sauce variants. Watch how these fun and quirky characters’ help ‘Save the Day’:
“We have enjoyed the collaboration with BBDO Guerrero”, shares Del Monte Group Head for Marketing Eileen Manuel-Asuncion. “The agency has truly impressed us with fresh insights on our consumers and the category; and these were translated to an even fresher take on our communications.”
“Del Monte is such a great company to work with”, says BBDO Guerrero Managing Director Francine Kahn-Gonzalez. “It is the number one brand and the expert when it comes to spaghetti sauces so there is a lot of equity to build on. We have appreciated the partnership and openness of our clients throughout the process and we look forward to driving more success for their brands together”.