PepsiCo and BBDO Guerrero have partnered up to launch the beverage company’s global brand of purified water: Aquafina.
PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others.
Aquafina is the world’s best-selling water and having gone through the best technology available to purify water, the brand guarantees purity in every bottle.
In launching this product in a fast-growing Philippine market, PepsiCo introduces the brand’s new spokesperson Ms. Pia Wurtzbach, who knows what it takes to be the best, having been named Miss Universe 2015.
“Each of us has what it takes to be best at something. No matter how big or small they may seem to be, these successes deserve to be celebrated. Aquafina hopes to give every individual the inspiration they need to become their best self,” said Melai Lazaro-Javier, PepsiCo Category Manager for Juices & Water.
BBDO Guerrero has put together a full campaign across multiple channels including public relations, television and social media.
“Aquafina is finally here in the Philippines and we couldn’t be more excited,” shares Francine Kahn-Gonzalez, Managing Director of BBDO Guerrero. “We are looking forward to working with our long-time clients in bringing success to this brand as we have with our other brands within the PepsiCo group.”