BBDO Guerrero was the big winner at the Creative Guild of the Philippines' annual Kidlat 2013 Awards, held in Sofitel Plaza, Manila on April 12, 2013. The show honors the most creative and innovative campaigns in the local advertising industry.
The agency won three Gold awards for its massively successful “It’s More Fun in the Philippines” campaign for the Department of Tourism (DOT), including Kidlat Best Of Show. BBDO Guerrero also won the only Gold for film for Saridon “Wash”, bringing the total to four Golds.
“It’s More Fun in the Philippines” was awarded top prizes as an integrated campaign and for digital excellence, as well as in other categories such as design and print. Moreover, DOT was named “Kidlat Client of the Year”, while Bayer Philippines ranked third in the category.
In total, BBDO Guerrero won 28 prizes comprising of four Golds, six Silvers, six Bronzes and 12 finalists for DOT, Bayer Philippines, Pepsico, Clean Air Asia and Johnson & Johnson. The agency's Cristina Buenaventura, Iking Uy and Al Salvador were named “Kidlat Creative Planner of the Year”, “Kidlat Creative Account Executive of the Year” and “Kidlat Top Creative Producer” respectively.
At the end of the show, BBDO Guerrero bagged the most coveted prize: Kidlat Most Creative Agency of Year, besting 19 other agencies.
This follows BBDO Guerrero’s recent achievements as the first ever Philippine agency to enter the top 50 advertising agencies in the world in the prestigious Gunn Report, and Agency of the Year at the Tinta Awards, which honors the best print campaigns in the country.
David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero, said, “The DOT campaign was a huge collective effort. Not just across the whole client and agency team but also with the participation of millions of Filipinos to whom the campaign now belongs. Having said that, we were very fortunate to have a client like Secretary Ramon Jimenez - without whom this campaign would simply not have been possible.”
Tony Harris, Chief Executive of BBDO Guerrero said, “It is a real honor to have our work recognized by our peers and, while it is always satisfying to gain international and regional recognition, ultimately, everyday we are striving to be relevant in our local market to our local audiences. We are thrilled that we are seen to be succeeding.”