Peach
dlmdd
I Like Music
liahome
mo-sys
Electriclime gif
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

BBDO Guerrero Appointed by J.Co Donuts and Coffee

Hires, Wins & Business 392 Add to collection

Manila-based agency to help brand with Philippines expansion

BBDO Guerrero Appointed by J.Co Donuts and Coffee

BBDO Guerrero has been appointed by J.CO Donuts and Coffee to create a cinema campaign for them. It coincides with a significant expansion plan from the coffee shop chain.

J.CO Donuts and Coffee originated in Indonesia and was launched in the Philippines in 2012.  Now present in key cities in the country, J.CO has now expanded to 18 branches.  Apart from their various freshly made and delicately designed donuts, they also offer unique flavors of Italian coffee blend, a wide donut selection and fat-free frozen yogurt.

Katrina Lim, VP of Operations and Marketing of Contemporain Foods, Inc., exclusive franchisee of J.CO in the Philippines, stated: “We have big ambitions for J.CO here in the Philippines and so we wanted an agency partner who had the kind of experience that would help us achieve them but also the sense of fun that underpins our brand”.

Tony Harris, Chief Executive of BBDO Guerrero, said, “We immediately said yes to the opportunity of working with J.CO as it has already proved a huge hit with consumers – just look at the queues at their outlets”. 



view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
BBDO Guerrero, Tue, 04 Feb 2014 15:06:00 GMT