BBDO Guerrero has been appointed by J.CO Donuts and Coffee to create a cinema campaign for them. It coincides with a significant expansion plan from the coffee shop chain.
J.CO Donuts and Coffee originated in Indonesia and was launched in the Philippines in 2012. Now present in key cities in the country, J.CO has now expanded to 18 branches. Apart from their various freshly made and delicately designed donuts, they also offer unique flavors of Italian coffee blend, a wide donut selection and fat-free frozen yogurt.
Katrina Lim, VP of Operations and Marketing of Contemporain Foods, Inc., exclusive franchisee of J.CO in the Philippines, stated: “We have big ambitions for J.CO here in the Philippines and so we wanted an agency partner who had the kind of experience that would help us achieve them but also the sense of fun that underpins our brand”.
Tony Harris, Chief Executive of BBDO Guerrero, said, “We immediately said yes to the opportunity of working with J.CO as it has already proved a huge hit with consumers – just look at the queues at their outlets”.