BBDO Guerrero has announced several senior promotions in the Strategic Planning and Account Management departments.
Cristina Buenaventura moves up to Head of Planning at BBDO. She is behind some of the agency’s most notable work, including the country’s multi-awarded “It’s More Fun in The Philippines” tourism campaign. She was also named one of Campaign Asia Pacific’s “40 under 40” in 2015, which recognises some of the region’s best strategic thinkers, creators, digital stars and planners.
In response to the agency’s growing business, BBDO has named three agency stalwarts to Client Service Directors:
Karen Go, who has had a wealth of experience running campaigns across multiple markets, is well-placed to manage the agency’s regional responsibilities.
Ethel Dino-Datario continues to head up the Johnson’s business, and champions the training and development needs of the Account Management department.
Angelica Lorenzo returns to BBDO as Client Service Director after a year’s stint in Marketing. Aside from her account responsibilities, she will oversee the operations of the department.
Meanwhile, John Unson has been promoted to Director of Marketing, taking on new business responsibilities and reputation management for the agency.
Francine Kahn-Gonzalez, Managing Director at BBDO Guerrero, says “It gives me much pride to see home-grown talent taking up leadership roles at the agency. They all truly embody the best of our BBDO values – a relentless passion for The Work, they are great collaborators, and have a positive, ‘make it happen’ attitude. I have no doubt we will go from strength to strength with their guidance and support.