BBDO Düsseldorf has been commissioned to manage the Ortel Mobile brand, with immediate effect. The company has been a subsidiary of Telefónica Germany since 2015 and offers its target groups mobile communications and data packets on a prepaid basis for communications to other European countries and also internationally.
BBDO also succeeded in convincing the specialists at Ortel Mobile who focus on customer groups with an ethnic background. The Ortel commission for the agency includes complete product communications as well as the development of corporate identity/corporate design (CD/CI).
Patrick Hammer, managing director of BBDO Düsseldorf, says: "We are delighted that with Ortel Mobile we will be serving a further telecommunications brand which is a leader in its segment. Winning this order is a huge success, since it yet again underscores our extensive marketing competency in the field of telecommunications – across all media channels."
BBDO Düsseldorf will work with Ortel Mobile's senior marketing manager Bettina Mancini. At the agency, the account will be managed by a team under the leadership of client service director Liselotte Schwenkert and executive creative directors Daniel Haschtmann and Tobias Feige.