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BBDO Düsseldorf Sells Bikes on Bike Lanes with 'Bike-Sign Takeover'



Agency teams with to turn analogue traffic signs into digital touchpoints

BBDO Düsseldorf Sells Bikes on Bike Lanes with 'Bike-Sign Takeover' is one of the largest multichannel online bicycle dealers in Germany. So, in order to continue being where bikers are, BBDO Düsseldorf and did something very special: Together they developed the Bike-Sign Takeover project.

From now on, Germany’s 100,000 simple traffic signs will become exclusive out-of-home touchpoints for Simply download the Snoopstar app from the app store, scan the bike label and discover exclusive, weekly changing, personalised offers from all exclusively available through these traffic signs.

To facilitate this, more than 100,000 bike traffic signs across Germany were used.

“Our goal is to always be where the customers are present. So why not go to the public spaces with service points where our fans and customers are? The joint project makes this possible in a simple but also almost playful way,” said Frank Aldorf, EVP marketing brand strategy and people, GmbH.

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Categories: Retail and Restaurants , Online retailers

BBDO Group Germany, Fri, 06 Mar 2020 16:28:08 GMT