BBDO Düsseldorf is the new creative lead agency of global tire manufacturer Continental for the car and van tire sector in the EMEA region. The agency will be developing, controlling and implementing marketing communication measures for its new client in Europe, the Middle East and Africa (EMEA), with immediate effect.
The wide-ranging account includes strategic and creative brand management of the automotive tire division and also the broadly-based development of the campaigns (image, product, seasonal campaigns).
Up against keen competition, the highly focused and internationally oriented concept put forward by the BBDO Düsseldorf agency team came out on top. The wide range of media involved includes video, digital, print, out-of-home, point-of-sale (POS), and retail communications. Thus, the agency will be systematically expanding its automotive expertise.
According to Carina Busch, head of the marketing Communication Creative Development Team at Continental, "The BBDO Düsseldorf team convinced us with its integrated and innovative concept, in terms of both strategy and creativeness. The agency has shown that it clearly understands our products, our sales processes, and our passion for successful marketing. So we're looking forward to working with them."
And Cornelius Kölblin, managing director of BBDO Düsseldorf, adds: "Continental Tires stands for technological innovations and for high tech in the field of automotive mobility. We are delighted that we can now present the strengths of Continental internationally on all relevant media channels."