BBDO Dublin’s Groundbreaking Giphy Work Wins Big at APMC Awards

BBDO Dublin has continued its award-winning streak by recently picking up five APMC Awards in Dublin, including two Golds and two Silvers for the agency’s innovative gif-driven campaign for Diageo’s Rockshore Irish Lager. By creating a branded channel on Giphy.com – the world’s #1 sharing platform for gifs – BBDO Dublin successfully embedded the Rockshore brand in its consumers’ natural conversations on channels like WhatsApp and Facebook Messenger. The playful Christmas-themed gifs were used an estimated 12.8 million times.

The campaign picked up Gold for Beers, Wine and Spirits; Gold for Best Use of Small Budget; Silver for Best Use of Digital; and Silver for Best Promotional Innovation.

The agency’s fifth APMC Award recognised the long-term effectiveness of the Road Safety Authority's 'Seatbelt Sheriff' initiative. 'Seatbelt Sheriff' is a schools initiative which uses interactive content and experiences to instil good road safety behaviour in primary school children. Since 2010, BBDO Dublin has worked with the RSA team to create the many learning aids used, to roll the programme out in hundreds of schools each year, and to create engaging content for a dedicated YouTube channel.

Coming just days after BBDO Dublin scooped three coveted Telly Awards in New York for a virtual reality experience it developed for the RSA, these latest wins are helping to change the perception of one of Ireland’s most durable agencies, according to Dylan Cotter, executive creative director, BBDO Dublin.

Continued Dylan: “Why I’m particularly delighted with these wins is that we are building a stronger and stronger reputation for our digital, social and experiential work. We have long been associated with great work across traditional media, and it’s a form of work we still love. But new channels offer all kinds of new ways to bring brands into people’s real lives – and that’s where the greatest creative opportunities lie in 2019.”