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BBDO Dublin Helps Eason Reconnect People with the Joy of Books

Creative 137 Add to collection

The "Switch Off and Read" campaign was creative directed by Colm O’Gaora

BBDO Dublin Helps Eason Reconnect People with the Joy of Books

BBDO Dublin have launched a new campaign "Switch Off and Read" for Eason, Ireland's number one bookseller. It's all about reconnecting people with the simple joy of reading. It's about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, "Switch Off and Read" celebrates the joy of the magical written word. And to quote the deity Ru Paul, reading is fundamental. And reading with your kids is even more powerful as it instils a lifelong love of books.


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Creative Agency

Agency: BBDO Dublin

Account Director: Alyson Rice

Account Executive: Emma Pembroke / Sarah Kelleher

Creative Director: Colm O’Gaora

Art Director: Fionán Healy

Copywriter: Colm O’Gaora

Photographer: Al Higgins

Planner: Rachel O’Donovan

BBDO Dublin, Thu, 26 Sep 2019 13:34:30 GMT