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BBDO Breaks the Monotony for Spam

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Spamalot with BBDO Proximity Minneapolis

BBDO Breaks the Monotony for Spam


This month, Spam is inviting people to “Break the Monotony” of March by posting videos every day of its diminutive animated knight, Sir Can-A-Lot, offering tips and recipes to help those people suffering from routine meals and boring tweets.  The effort follows last year’s successful introduction of Sir Can-A-Lot, who was created by BBDO Proximity Minneapolis to help celebrate Spam’s 75th anniversary.  
Examples of some of these online videos appear below.  People can also follow along at and #BreakTheMonotony.  Or as Sir Can-A-Lot would say, "anywhere there is Twitter monotony on FaceTube!"
SPAM “Break the Monotony” Creative Credits
Client:Hormel, SPAM
Agency:BBDO Proximity Minneapolis
Title: "Madness of March,” “Smile on My Face,” “Grills Gone Wild”
Executive Creative Director:Brian Kroening
Creative Director: Ross Phernetton
ACD/ Art Director: Brook Lorntson
ACD/ Senior Copywriter: Dave Alm
Senior Copywriter: David Mackereth
Producer: Alicia Calderon
Animation: LAIKA/house
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Categories: Food

BBDO New York, Fri, 08 Mar 2013 15:52:59 GMT