This month, Spam is inviting people to “Break the Monotony” of March by posting videos every day of its diminutive animated knight, Sir Can-A-Lot, offering tips and recipes to help those people suffering from routine meals and boring tweets. The effort follows last year’s successful introduction of Sir Can-A-Lot, who was created by BBDO Proximity Minneapolis to help celebrate Spam’s 75th anniversary.
Examples of some of these online videos appear below. People can also follow along at www.spam.com and #BreakTheMonotony. Or as Sir Can-A-Lot would say, "anywhere there is Twitter monotony on FaceTube!"
SPAM “Break the Monotony” Creative Credits
Agency:BBDO Proximity Minneapolis
Title: "Madness of March,” “Smile on My Face,” “Grills Gone Wild”