BBDO Bangkok Names New Managing Director and CCO

BBDO Bangkok has announced the appointment of Thipayachand Hasdin as managing director, promoted from chief client officer, and Anuwat Nitipanont as chief creative officer, promoted from deputy chief creative officer.

In their new roles, they will be jointly responsible for driving operations, strategy and creative direction for the agency. While Hasdin’s primary focus is on commercial excellence, Nitipanont’s will to drive world class creative products and solutions. They will report directly to Somkiat Larptanunchaiwong, chief executive officer and Suthisak Sucharittanonta, creative chairman.

Hasdin brings more than 18 years of experience in advertising and client management. She was previously chief client officer for BBDO Bangkok where she managed the account management and planning departments, and was responsible for the agency’s growth and expansion in Thailand, Cambodia and Myanmar. Under her leadership, BBDO Bangkok has reached new heights, successfully growing the business during challenging times for the Thai market. Hasdin was named Women to Watch by Campaign Asia in 2017, further cementing her place as one of Thailand’s best in the business. 

Meanwhile, Nitipanont has more than 16 years of integrated advertising experience. Since joining BBDO Bangkok in 2012, he has been instrumental in setting the agency on its 'New World Creative' path, expanding the agency’s creative and production capability as well as establishing a new department focused on developing content tailored to emerging platforms. Under his creative leadership, the agency’s reputation strengthened with BBDO being named Campaign Brief Asia’s Southeast Asia Agency of the Year in 2016/2017, and has been in the top 10 hottest agencies in Asia for 3 consecutive years. Nitipanont is also recognised as one of the top 10 creative leaders in Asia for 2017/2018 by Campaign Brief Asia.

Somkiat Larptanunchaiwong, chief executive officer at BBDO Bangkok said: “Our agency is committed to delivering great creative work, driven by the country’s most talented advertising professionals; an exciting combination of fresh, young minds with experienced and multi-disciplined individuals. I am confident that with Thipayachand and Nitipanont’s experience and talent, BBDO Bangkok will continue to grow and succeed.”

Suthisak Sucharittanonta, creative chairman said: “Anuwat and Thipayachand are two extremely talented individuals who have helped transform BBDO Bangkok into a “New World Creative” agency. From Anuwat’s innovative, world-class award-winning work and eye for exceptional talent to Thipayachand’s relentless passion in developing and driving client business, these two are leading the way, ushering both BBDO Bangkok and the greater industry into the future.”

Hasdin added: "As we move towards a more digital era, we aim to encourage our clients to embrace and explore new ways of engaging consumers through digital campaigns and activities. I am honored to help lead our business through this new and exciting time and help create long-term value and solutions for our clients.”

Nitipanont commented: “We are on a journey to become a new-world creative agency by building a team that is willing to go beyond their limits to develop the most effective and creative solutions. There are exciting times ahead for BBDO Bangkok and I am proud to be part of the leadership team that will drive our business and creative output to great, new heights.”