Tue, 23 May 2017 10:13:38 GMT
BBDO Bangkok has created the world’s first hearing aid that not only amplifies sound, but can also detect the sounds of danger by turning the hearing device into a vibrating wrist band.
In partnership with the Thai Health Promotion Foundation and Deaf Association of Bangkok, BBDO Bangkok conducted a survey amongst the hearing impaired in Thailand and found that 100% take out their hearing aid at night due to discomfort.
Recognising the dangers hearing impaired people face in the night, BBDO Bangkok created ‘Hearing Rescue’ – the world’s first hearing aid that alerts people to danger while they sleep.
The device was developed from a normal hearing aid, adding a connecting piece that turns the hearing aid into a wristband. Built-in sound recognition will detect ‘danger’ sounds such as a siren, a barking dog or a fire alarm, and a minimum of 60 decibels will activate the vibrating function and alert the wearer.view more - Creative
Creative Agency: BBDO Bangkok
Advertiser: Thai Health Promotion Foundation
Categories: Corporate, Social and PSAs, HealthBBDO Asia, Tue, 23 May 2017 10:13:38 GMT