BBDO Bangkok has partnered with AirAsia to create the sequel to the successful Weekdays campaign from 2015, aptly titled Weekdays 2. 

Following on from the Cannes-winning campaign, the artworks highlight the pleasure of travelling on weekdays as opposed to the weekends when locations are often congested.The aim is to encourage more travel within Thailand during the week.

The images in the campaign feature activities that are popular with travellers but what makes this truly effective is the way is it laid out – as if you are looking at a month on a calendar.  The ads feature trendy destinations including Chiang Rai, Krabi and Udon Thani, which while popular with Thai’s, is a place AirAsia wants to encourage foreigners to visit more. 

.