Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

BBDO Atlanta's 'It's Not Complicated' for AT&T


4G campaign taps childhood wisdom

BBDO Atlanta's 'It's Not Complicated' for AT&T


AT&T has launched new advertising to help support its 4G network. The campaign is called “It’s Not Complicated” and features a group of second graders who help illustrate a set of simple truths – where doing two things at once, being bigger and faster is better. These truths are analogous to advantages provided by AT&T’s 4G network. There are three TV spots, two of which also feature the iPhone 5. Quite simply, when you get down to it, it’s not complicated: AT&T is simply a better choice. 
The campaign was created by BBDO Atlanta. 
AT&T “Laser Boy,” “Grandma,” “Treehouse” Creative Credits 
Agency: BBDO Atlanta 
Client: AT&T 
Title: “Laser Boy,” “Grandma,” “Treehouse” 
Chief Creative Officer: David Lubars 
Senior Creative Director: Grant Smith 
Executive Creative Director: Heather Gorman 
Executive Creative Director: Jeff Spillane 
Art Directors: Roryi Odani 
Copywriters: Jason Miller 
Producer: Angela Narloch 
Music Producer: Melissa Chester 
Production Company: Caviar 
Director: Jorma Taccone 
Director of Photography: Brandon Trost 
Editing: Lost Planet 
Editor: Charlie Johnston 
Editor: Paul Snyder 
Visual Effects: Spontaneous NY 
Producer: Bryce Edwards 
Audio Post: Sonic Union
Mixer: Steve Rosen


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, People

Categories: Mobile phones, Utilities

BBDO Atlanta, Fri, 30 Nov 2012 14:39:03 GMT