BBDO Atlanta's 'It's Not Complicated' for AT&T

AT&T has launched new advertising to help support its 4G network. The campaign is called “It’s Not Complicated” and features a group of second graders who help illustrate a set of simple truths – where doing two things at once, being bigger and faster is better. These truths are analogous to advantages provided by AT&T’s 4G network. There are three TV spots, two of which also feature the iPhone 5. Quite simply, when you get down to it, it’s not complicated: AT&T is simply a better choice. 

 

The campaign was created by BBDO Atlanta.