BBDO Atlanta Launches Witty Campaign for Sanderson Farms
The spots feature a talking chicken in a series of comedic episodes
This summer, Sanderson Farms is launching a new advertising campaign designed to explain the brand’s common-sense approach to raising chickens. The campaign focuses on freshness, value, and, well, the fact that chickens aren’t vegetarian, in a series of three spots. The catch is, the one doing all the conversing is a chicken.
The first spot, Penguins, sees the chicken on a trip to Antarctica where it’s colder than he bargained for. Chickens are best fresh, not frozen.
In the second spot in the campaign, Pricey Gift, the chicken reacts to receiving an expensive (yet quite tacky) gift as a reminder that you shouldn’t overpay for chicken.
The third spot, Restaurant, showcases the chicken being put in a sticky situation when he is served a “vegetarian special,” which of course makes him uncomfortable because chickens aren’t vegetarians.
The work, created by BBDO Atlanta, will run on TV and radio across 38 markets, as well as in digital and social media.
Watch the spots here:
view more - Creative
Advertiser: Sanderson Farms
Post Production / VFX
Post Production Company: The Mill
Sound Company: Co3 Audio (Restaurant), Heard City (Pricey Gift, Penguins)
Creative Agency: BBDO Atlanta
Chief Creative Officer: Robin Fitzgerald
Executive Producer: Jenny Russo Novak
Chief Strategy Officer: Tricia Russo
Senior Director: Tami Oliva
Head of Strategy: Nigel Tribe
Senior Creative Director: Mike Hanley
Global Creative Director: Craig Miller
Production Company: Radical Media
Director: Steve Miller
Edit Company: Beast
Editor: Merritt Duff (Restaurant & Pricey Gift)
Editors: Adam Leibowit (Penguins)
Genres: Comedy, People, Scenic
Categories: Food, Meat & FishBBDO Atlanta, Fri, 27 Jul 2018 14:59:18 GMT