BBDO Atlanta and Will Arnett for AT&T

The new Nokia Lumia 920 from AT&T is like having a personal assistant: because of its Windows 8 features, it literally becomes an extension of its owners, surfacing constantly, in real-time, the things that matter most to them, and all at a glance.  So who better to highlight these amazing capabilities than the personal assistant to a famously demanding person – comedian and actor Will Arnett

 

BBDO Atlanta has developed a fully integrated campaign offering the chance to build your own Lumia 920 and win a chance to become Will’s personal assistant for a day.  

 

 

 

 

The campaign includes online films, TV advertising, digital advertising, banners…and more. All efforts drive to a specially developed microsite: http://www.workforwill.com/.

 

 

Agency: BBDO Atlanta

Client:  AT&T

Title: “Work for Will”

 

Chief Creative Officer: David Lubars

Executive Creative Director: Jeff Spillane

Executive Creative Director: Heather Gorman

 

Associate Creative Director/ Copy Writer: Rick Williams

Associate Creative Director/ Art Director: Marcel Yunes

Executive Content Producer: Diane Hill

Copy Writer: Jeremy Postaer

Art Director: Chris Cavalieri

 

Management Director: Doug Walker

Group Account Director: Phillip Cantilo

Management Supervisor: John Chleborad

Account Supervisor: Laura Perrizo

 

Director of Digital Strategy: Mark Himmelsbach

Digital Strategy Director: Rebecca Nadilo

Director of Digital Production: Matt Silliman

 

Interactive Producer: Andre Heckstall

Senior User Experience Strategist: Harley Jebens

Interactive Design Manager:Thao Damiano

 

Broadcast Production Company: Caviar

Director:Jonathan Krisel

 

Editorial: Butcher Edit

Editor: Gordon Carey

Editor: Tom Vogt

 

Music Company: The Ski Team

Composer: Donny DykowskyPost

 

Post Effects: Spontaneous

 

Interaction Production Company: The Famous Group