BBDO Appoints Debajyoti Dutta as EVP & Chief Integration Officer for Mumbai

BBDO India has selected Debajyoti Dutta as EVP – Mumbai Operations and Chief Integration Officer, responsible for both multinational accounts and business growth.

Debajyoti has 15 years’ experience working in the industry, in different markets as well as across different agencies such as Leo Burnett, Publicis Ambience and Ogilvy & Mather. During this time, he has worked on large international and local brands including Samsung, P&G, McDonald’s, Maxis Telecom & ITC Foods, and has led fully integrated teams in traditional advertising, Social Media, Digital, Shopper and Activation.

Jean-Paul Burge, Chairman & CEO of BBDO Asia commented, “I met Deb some time ago and was impressed by his energy, broad experience, integrated thinking and client focused attitude. In Mumbai, we have one of the most creative agencies in the world; with Deb it will be even better.

Commenting on Debajyoti's appointment, Ajai Jhala, CEO, BBDO India, says, "BBDO India's work not only drives brand growth through emotionally compelling work rooted in powerful social contexts, it also is a magnet to attract the best talent in the market. I am thrilled to have a person of Deb’s calibre on board. He will help us drive growth by creating greater integration opportunities across our clients and by being an evangelist of our work in the larger marketing community.”

On joining BBDO India, Deb says, “These are exciting times at BBDO India, and I'm thrilled to be a part of a team with the most effective and creatively awarded body of work in the country. In the next chapter of this success story, my focus will be on reintegrated growth and client partnership as orchestrators of category leading work on our brands.”