BBDO Announces Creative Leadership Changes in North America

Today, BBDO announced that Luiz Sanches will take on the role of chief creative officer, BBDO North America, while Matt MacDonald is being elevated to chief creative officer of the New York office – both effective on April 5, 2022. Both Luiz and Matt will work closely with David Lubars, global chief creative officer, BBDO Worldwide, along with the creative leadership across the North America offices to oversee the creative product and output.

Luiz is no stranger to BBDO as he takes on his new role after 25+ years at Almap BBDO. Luiz has received more awards than any other Brazilian creative, including over 190 Cannes Lions. He was recognized as the best-performing creative director by the Gunn Report, and recognized twice at Cannes. Luiz became agency partner of Almap BBDO in 2013, and is still currently Chairman and Chief Creative Officer. Under Luiz’s leadership, Almap became a four-time Agency of the Year winner at Cannes, the best-performing Brazilian agency in the history of Cannes. Luiz has led some of the most awarded marquee campaigns over the last 25+ years, including Volkswagen, Havaianas and Audi. In his new role as Chief Creative Officer of BBDO North America, Luiz will be responsible for overseeing and elevating the creative product across the region, partnering closely with the leadership team and clients alike. 

Matt joined BBDO in 2014 and served as the chief creative officer for Omnicom on AT&T, one of the holding company’s largest accounts in North America. Matt has been credited with helping to lead Omnicom’s 2016 win of AT&T’s consolidated media and creative business, going on to build an integrated team across agencies. More recently, Matt has been instrumental in key new business wins for BBDO New York, including The Home Depot in 2021. Throughout his career, Matt and his teams have won every major creative award, with top honors from Cannes, D&AD, The One Show, Clios, Effies, The Webbys, among others. In his new role as Chief Creative Officer of the New York Office, Matt will manage the New York creative department and be responsible for continuing, elevating, and evolving the agency’s reputation for creative excellence.

David Lubars, global chief creative officer, BBDO Worldwide, on the appointment, says: “I’ve worked with Luiz and Matt for a long time now; they represent the very best of our industry and, specifically, our continued mission to innovate for our clients’ success. Their complementary strengths will undeniably benefit not only their teams and the agency, but the creative output we deliver day in and day out. Luiz and Matt are both inspiring, modern leaders who know how to bring it, and bring it they will.”