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BBDO and Neon Leaders Joins Forces to Bring Campaign Asia’s Marketing Works 2021 Training Programme to Life


An online training programme for brand and agency leaders of tomorrow

BBDO and Neon Leaders Joins Forces to Bring Campaign Asia’s Marketing Works 2021 Training Programme to Life

Marketing Works 2021 is a programme that has been specifically designed to bring client and agency delegates together to build networks, collaborative relationships and gain a better understanding of each other’s role.

Multi-skills training, relationship building and networking - all in one. 

When: Sep 14th-16th, 2021 

Where: Virtual 


Jennifer Woollford, founder and director of NEON Leaders and previous marketing and global brand director for Mars Wrigley will be chairing the course.  Jennifer founded NEON Leaders to enable brands to leverage a growing pool of independent marketing talent for pace and diversity of thinking, and champion the importance of collaborative working relationships.  She will be joined by BBDO Asia’s head of strategy, Andy Wilson who has been invited to lead the five world-class agency and client mentors from across Asia-Pacific for the programme. Andy leads the BBDO strategy department across Asia as well as the strategic planning for some of their largest clients in the region, Amore Pacific & AIA.

Programme Mentors:

  • Lead Mentor – Andy Wilson, head of strategy, BBDO Asia
  • Andreas Krasser, CEO, DDB Group Hong Kong
  • Erica Kerner, SVP, marketing strategy and partnerships, ONE Championship
  • Herbert Lam, head of digital marketing and partnerships, Asia, Sun Life
  • Joanne Lao, CEO Greater China, TBWA
  • Lyndon Morant, marketing director, integrated marketing communications, Colgate-Palmolive

The programme will take place over three days, including a kick-off Ice-Breaker session the day before the official event begins.

Delegates will be challenged to deliver effective strategies and creative plans whilst covering strategy & objectives, audience understanding & problem solving, briefing, creative development and feedback – all against a real-life case study.

If you are a passionate, mid-level marketer or agency talent with an existing understanding of developing and managing marketing strategies and campaigns, this three-day training programme challenge is for you!

To register and reserve your seat, click here. Registration closes on Friday 27th August

For the programme agenda, click here.

For more information about the Mentors and Chairperson, click here.

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BBDO Asia, Thu, 26 Aug 2021 10:05:48 GMT