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BBC's Bleak Midwinter Promo for Sochi Olympics

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RKCR/Y&R, Red Bee Media and Stink's Tomek Baginski battle the elements in 'Nature'

BBC's Bleak Midwinter Promo for Sochi Olympics

The BBC is pitting humanity against the wilderness in their new trailer for the 2014 Winter Olympics in Sochi. ‘Nature’, from RKCR/Y&R and directed by Stink’s Tomek Baginski takes place in a bleak and challenging mountain landscape – a noticeable change of tone compared to the agency’s previous work for the BBC’s Olympic coverage. It may be months until the new series of Game of Thrones but, with its epic vistas and foreboding, wintery skies, the trailer gives some welcome respite to those desperate for a bit of North-of-the-Wall action. 


 

The promo premiered on Sunday night on the BBC ahead of the latest episode of Sherlock.

 

Credits


Client BBC
Product: The 2014 Winter Olympics
Title: Nature
Agency: Rainey Kelly Campbell Roalfe/Y&R
Executive creative director: Mark Roalfe
Creative team: Barnaby Blackburn Gustavo Kopit
Business director: David Pomfret
Account director: Ben Boyles
Senior planner: Henry Gray
Production companies: Stink, Red Bee Media
Producer: Edel Erickson, Red Bee Media
Producer: Sally Rigg, Stink
Executive producer: Edward Grann, Stink
Director: Tomek Baginski, Stink
Sound design: Factory
DoP: Wojtek Zielinski
Art director: Marta Krzeminski
Editors: Marta Michno Czarek Szuminski
Post-production: Adam Tunikowski Juice
Post houses: Juice Platige
Set producer: Karina Lempkowska
Set art director: Marta Krzeminski
Post-production producer: Adam Tunikowski
Art director: Michal Misinski
Post production lead: Tomasz Dyrdula
Composting lead: Lukasz Stolarski
Track title: White Walkers
Composer: Alexis Papadimitriou
Published by Songs of TRO TRO GmbH, Germany

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lbbonline.com, Mon, 13 Jan 2014 12:17:14 GMT