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BBC News Celebrates Local Journalism with Beautifully Crafted Spot

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Editors' Choice: RKCR/Y&R and Red Bee Media's Linnéa Bergman create gorgeously shot campaign

BBC News Celebrates Local Journalism with Beautifully Crafted Spot

Local news helps connect us to where we live, an idea that is celebrated in the new BBC Local Journalism campaign by RKCR/Y&R.  

The campaign reminds audiences via a compelling manifesto and intimately shot visuals about the significance and variety of local events that shape their worlds; events that make them feel closer to their local area.

The campaign features across TV, radio and digital.  In the spirit of being truly local, bespoke edits featuring regional content will air across each of the twelve BBC English news regions.         

The campaign manifesto is voiced by actress Joanna Scanlan with the music courtesy of Ludovico Einaudi’s Primavera. 

The trailer was created by RKCR/Y&R’s Paul Angus and Ted Heath, ECD’d by Mark Roalfe, Directed by Linnéa Bergman and produced by Red Bee Media.

BBC Local Journalism
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Sound Design: Munzie @ Grand Central


Editor: Leo King at STITCH

Post Production / VFX

3D Artists: John Thornton

Post Production Company: The Mill

Producer: Freya Hewitt

Production Company

Director: Linnéa Bergman

DOP: Elli Cassata

Producer: Caroline Hicks

Production Company: Red Bee Media

Production Designer: Mark Connell

Production Manager: Paul Beard


Advertiser: BCC News

Creative Agency

Creative Agency: RKCR/Y&R

Executive Creative Director: Mark Roalfe

Creatives: Paul Angus, Ted Heath

Genres: Scenic, Dialogue

Categories: Media and Entertainment, Online

VMLY&R London, Fri, 21 Nov 2014 16:17:49 GMT