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BBC iPlayer Honours Classic British Pop Culture Like Nowhere Else

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Prettybird worked with BBC iPlayer to bring iconic British culture to the streaming services brand repositioning

BBC iPlayer Honours Classic British Pop Culture Like Nowhere Else

The BBC has launched a brand new iPlayer campaign, positioning the service as an entertainment destination ‘Like Nowhere Else’ to run across social, OOH and television. 

The campaign celebrates BBC iPlayer’s unique combination of Live and On-Demand content and the growing role this gives it in British popular culture; from live moments and events that reflect the mood of the nation, like Stormzy’s iconic Glastonbury set, to shows you can watch whenever it suits, like EastEnders and Fleabag.

The work positions the service as a streaming service ‘Like Nowhere Else’. 

As streaming habits change, BBC iPlayer is becoming the online gateway to all BBC programmes. It brings audiences a 'Total TV' experience, with everything viewers want from BBC television in one place.

The ‘Like Nowhere Else’ launch campaign celebrates a host of iconic live events and legendary BBC shows; paying homage to the grand slams, headliners, characters and catchphrases that have become part of our collective consciousness.

It remixes these moments in original, irreverent ways, to create something truly unique.

Aimed at new audiences that are tuned into popular culture, the campaign emphasises the BBC’s role in creating iconic cultural moments that transcend its channels and services.

The work launches with 12 anarchic social films, from director, Yousef. They feature an all-star BBC cast and an army of collaborators and craft techniques - from 3D animation to live action, archive footage, stop motion and illustration.

Collaborators include Smearballs, Dom Spall, Darri, Felix Von Liska and Dave Packer.

One film shows the infamous Ian Beale, suspended in the sky, raining tears down on Wimbledon, whilst another shows a miniature gymnast swinging from RuPaul’s glammed-up earrings.

The films are supported by an identity refresh, spanning OOH and social, designed by Mirjami Qin and illustrated by Tim McDonagh, Jim Stoten and Benson Chin.

A national OOH campaign launched to coincide with the release of the films across social media at the beginning of November. During November this messaging will be supplemented with a content-led layer of work across all channels supporting the vast array of comedy, drama and documentary box sets available on BBC iPlayer. The TV advertisement will follow at Christmas.

Becca Pottinger, creative director, BBC Creative said: “With ‘Like Nowhere Else’ we wanted to celebrate the unique role that BBC iPlayer plays within British popular culture and position it as a one-of-a-kind destination. The idea gave us license to treat shows and characters in unexpected ways, building a world as unique as a Villanelle assassination, Ian Beale crying face and RuPaul putdown put together.”

Kerry Moss, portfolio head of marketing, BBC iPlayer said: “The ‘Like Nowhere Else’ campaign shines a light on BBC iPlayer’s unique mix of live and on demand content – from the huge range of premium boxsets, live events, the BBC’s linear channels to breaking news. By playfully bringing together some of our best content and talent, the campaign shows that BBC iPlayer is the very best way to watch BBC TV.” 


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BBC CREATIVE

ECD: Helen Rhodes

Head of Planning: Mike Lean

Head of Production: James Wood

Creative Director: Becca Pottinger

Creative: Fred Rodwell

Senior Producer: Rachel Roberts

Project Manager: John Trevor

Senior Planner: Rosanagh Ker

Production Managers: Polly Georgieva & Dan Robinson

Production Coordinators: Sam Dobbyn & Beth Morsen

Researchers: Anneka Harry & Farad Painchun & Ed Hobson

Head of Pictures: Jane Record

CREDITS

Design Lead: Mirjami Qin

Senior Designer: Johnny Ace

Static Designer: Gavin Andrews

Motion Designer: Rich Sutton

Social Designer: Jack Freeman

BBC MARKETING

Portfolio Head of Marketing: Kerry Moss

Marketing Manager: Nick Gilmer

Marketing Executive: Lucy Hodson & Elysia Mountain

Media Portfolio Lead: Tony Dalton

Campaign Planner: Gemma Threlfall

Havas Account Manager: Harry Alty

PRETTYBIRD UK

Director: Yousef

Director of Photography: Ian Murray

Stills photographer: Joseph McDonald

Executive Producers: Juliette Larthe & Ted Thornton

Head of New Business: Mia Powell

Producer: Paulette Caletti

Line Producer: Jake Parker

Production Manager: Freddie Wright

1st Assistant Director: Sam Roffey

Gaffer: Josh Maclaren

Sound Recordist: Edwin Weiss

Set Designer: Anna Williams

Model Maker: Emma Jeans

Production Designer: Katie South

Costume Designer: Melanie Nute

Hair Stylists: Chloe Rose & Tash Livesey

FACTORY

Sound Design & Mix: Mark Hills

Audio Producer: Beth Massey

GLASSWORKS

Editor: Pete Fullarton

Online editor: Duncan Malcolm

Colourist: Jonny Thorpe

Post Production Producer: Abi Klimaszewska & Roman Lukyanov

WE ARE COVERT

VFX Artist: Ryan Game

VFX Producer: Simon Russell & Max Murphy

Co-Founder: Toby Wheeler

COLLABORATORS
Smearballs, Dominic Spall, Felix von Liska,
Dave Packer

Genres: Comedy, People

Categories: Media and Entertainment, Streaming Services

PRETTYBIRD UK, Thu, 19 Nov 2020 14:10:27 GMT