Thu, 19 Nov 2020 14:10:27 GMT
The BBC has launched a brand new iPlayer campaign, positioning the service as an entertainment destination ‘Like Nowhere Else’ to run across social, OOH and television.
The campaign celebrates BBC iPlayer’s unique combination of Live and On-Demand content and the growing role this gives it in British popular culture; from live moments and events that reflect the mood of the nation, like Stormzy’s iconic Glastonbury set, to shows you can watch whenever it suits, like EastEnders and Fleabag.
The work positions the service as a streaming service ‘Like Nowhere Else’.
As streaming habits change, BBC iPlayer is becoming the online gateway to all BBC programmes. It brings audiences a 'Total TV' experience, with everything viewers want from BBC television in one place.
The ‘Like Nowhere Else’ launch campaign celebrates a host of iconic live events and legendary BBC shows; paying homage to the grand slams, headliners, characters and catchphrases that have become part of our collective consciousness.
It remixes these moments in original, irreverent ways, to create something truly unique.
Aimed at new audiences that are tuned into popular culture, the campaign emphasises the BBC’s role in creating iconic cultural moments that transcend its channels and services.
The work launches with 12 anarchic social films, from director, Yousef. They feature an all-star BBC cast and an army of collaborators and craft techniques - from 3D animation to live action, archive footage, stop motion and illustration.
Collaborators include Smearballs, Dom Spall, Darri, Felix Von Liska and Dave Packer.
One film shows the infamous Ian Beale, suspended in the sky, raining tears down on Wimbledon, whilst another shows a miniature gymnast swinging from RuPaul’s glammed-up earrings.
The films are supported by an identity refresh, spanning OOH and social, designed by Mirjami Qin and illustrated by Tim McDonagh, Jim Stoten and Benson Chin.
A national OOH campaign launched to coincide with the release of the films across social media at the beginning of November. During November this messaging will be supplemented with a content-led layer of work across all channels supporting the vast array of comedy, drama and documentary box sets available on BBC iPlayer. The TV advertisement will follow at Christmas.
Becca Pottinger, creative director, BBC Creative said: “With ‘Like Nowhere Else’ we wanted to celebrate the unique role that BBC iPlayer plays within British popular culture and position it as a one-of-a-kind destination. The idea gave us license to treat shows and characters in unexpected ways, building a world as unique as a Villanelle assassination, Ian Beale crying face and RuPaul putdown put together.”
Kerry Moss, portfolio head of marketing, BBC iPlayer said: “The ‘Like Nowhere Else’ campaign shines a light on BBC iPlayer’s unique mix of live and on demand content – from the huge range of premium boxsets, live events, the BBC’s linear channels to breaking news. By playfully bringing together some of our best content and talent, the campaign shows that BBC iPlayer is the very best way to watch BBC TV.”
ECD: Helen Rhodes
Head of Planning: Mike Lean
Head of Production: James Wood
Creative Director: Becca Pottinger
Creative: Fred Rodwell
Senior Producer: Rachel Roberts
Project Manager: John Trevor
Senior Planner: Rosanagh Ker
Production Managers: Polly Georgieva & Dan Robinson
Production Coordinators: Sam Dobbyn & Beth Morsen
Researchers: Anneka Harry & Farad Painchun & Ed Hobson
Head of Pictures: Jane Record
Design Lead: Mirjami Qin
Senior Designer: Johnny Ace
Static Designer: Gavin Andrews
Motion Designer: Rich Sutton
Social Designer: Jack Freeman
Portfolio Head of Marketing: Kerry Moss
Marketing Manager: Nick Gilmer
Marketing Executive: Lucy Hodson & Elysia Mountain
Media Portfolio Lead: Tony Dalton
Campaign Planner: Gemma Threlfall
Havas Account Manager: Harry Alty
Director of Photography: Ian Murray
Stills photographer: Joseph McDonald
Executive Producers: Juliette Larthe & Ted Thornton
Head of New Business: Mia Powell
Producer: Paulette Caletti
Line Producer: Jake Parker
Production Manager: Freddie Wright
1st Assistant Director: Sam Roffey
Gaffer: Josh Maclaren
Sound Recordist: Edwin Weiss
Set Designer: Anna Williams
Model Maker: Emma Jeans
Production Designer: Katie South
Costume Designer: Melanie Nute
Hair Stylists: Chloe Rose & Tash Livesey
Sound Design & Mix: Mark Hills
Audio Producer: Beth Massey
Editor: Pete Fullarton
Online editor: Duncan Malcolm
Colourist: Jonny Thorpe
Post Production Producer: Abi Klimaszewska & Roman Lukyanov
VFX Artist: Ryan Game
VFX Producer: Simon Russell & Max Murphy
Co-Founder: Toby Wheeler
Genres: Comedy, People
Categories: Media and Entertainment, Streaming ServicesPRETTYBIRD UK, Thu, 19 Nov 2020 14:10:27 GMT