BBC Global News' Latest Podcast Is an Antidote to the Overwhelming
Our lives are busier than ever. As a result, it can feel overwhelming, even impossible, to keep up with everything that’s going on in the world.
A new campaign for The BBC Global News Podcast Restless World strikes an unexpected tone, contrasting the relentlessness of the news cycle with a peaceful sleeper.
It positions the podcast as an antidote to the overwhelming, giving us a chance to rest. In rejecting advertising tropes for a minimalist visual language, the film itself brings a welcome moment of calm to the BBC World News Channel.
