Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

BBC Creative Takes You to the Heart of Tokyo in Olympics 2020 Spot

Creative 912 Add to collection

The vibrant spot was created by Nexus Studios directors Factory Fifteen with VFX from The Mill and Sound from Factory

BBC Creative Takes You to the Heart of Tokyo in Olympics 2020 Spot

In anticipation of the BBC’s coverage of the Tokyo Olympics 2020 across TV, radio and online, BBC Creative, the broadcaster’s in-house creative agency, teamed up with Nexus Studios and Factory Fifteen to create a dynamic trail that magically reimagines the vibrant host city.

In the trail, Tokyo has been taken over by the Olympics with street signs, shops, an arcade, Gashapon parlour, a sport fanatics’ bedroom and a J-Pop music video all jam-packed with references to Olympic sports, athletes and even BBC presenters.

Tim Jones, BBC creative director, said: “An Olympics hosted in Tokyo was a real gift – a city rich in pop culture, hosting the world’s most eclectic sporting event. It gave us the opportunity to push our campaign both conceptually and in its execution. And we couldn’t be prouder to be (finally) sharing it. Every frame of the film is rich with detail, fully immersing our audiences in a Tokyo where the Olympics has already taken over. Just as it will take over all our lives for 16 days this summer. Creating something with this much detail was incredibly intricate but also lots of fun. I’ve watched the edit more times than I can count and I still spot something new or something I forgot we included!”

Working with Japanese artist and designer Fantasista Utamaro, the team carefully weaved over 50 'easter egg' moments, made up of original and authentic artwork and animation, within the 60-second trailer, with viewers guaranteed to spot fresh details on every watch.

Factory Fifteen, the directorial collective made up of Kibwe Tavares, Jonathan Gales and Paul Nichols, said: “Collaborating with the BBC to reimagine Tokyo for the 2020 Olympic Games has been a dream project. We love bringing places to life with a heightened sense of reality and fantasy, often using the environment as a character. It was amazing to re-interpret evocative Japanese scenes with the world's biggest sports and athletes woven into the city through authentic design and storytelling.”

The trailer, set to original music by legendary anime composer Kenji Kawai (Ghost in the Shell, Avalon, Hyakkin), premiered on Tuesday 29th of June during England’s last 16 European Championship tie against Germany (BBC One from 4:30pm). 

Kenji Kawai, composer, said: “It was a great honour to write the music for the BBCs coverage of the Olympic Games. I wanted to bring the excitement of Tokyo to the music using both traditional Japanese instruments and Minyo singings and modern ones like the virtual JPop singer Hatsune Miku. I hope everyone enjoys the music and feels the excitement of the Olympics in Tokyo!”

The campaign sits across the BBC’s Olympics programming, with the titles version providing a seamless transition for viewers as they travel through a futuristic cityscape before arriving in the BBC’s brand new virtual reality studio, featuring a spectacular backdrop of the host city.

BBC Creative have produced a number of unique campaigns for major sporting events in recent years, most recently the team created an animated trail featuring thousands of beautifully observed hand-drawn footballers and fans in a waiting room big enough to fit the whole of Europe for the European Championships on the BBC. 

The BBC’s coverage of the 2020 Olympic Games starts on the 23rd July across TV, radio and online.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: BBC

ECD: Helen Rhodes

Head of Planning: Mike Lean

Head of Production: James Wood

Creative Director: James Cross

Creative Director : Tim Jones

Creative: Rachel Miles

Creative: Michael Yik Xing Tsim

Producer: Sarah Bradbury

Junior Production Manager: Jess Fenton

Audio: Kate Dinsdale

Pictures: Sam Ratcliffe

Project Manager: Matt Totterdell

Planner: Sam Pavey

Head of Portfolio Marketing: James Parry

Marketing Manager: Liv Slack

Marketing Executive: Kate Plowright

Media Planner: Marc Jones

Media Planner: Sam Hartford

Composer: Kenji Kawai

Sound: Mark Hills @ Factory

Production Company: Nexus Studios

Directors: Kibwe Tavares, Jonathan Gales, Paul Nicholls (Factory Fifteen)

Creative Director: Fantasista Utamaro

Executive Producers: Mike Bell, Judy Hill

Senior Producer: Isobel Conroy

Shoot Producer: Alan Traquair

Shoot PM: Janine Carter

DP London: Tony Miller

Production Designer London: Sean Hogan

DP Tokyo: Christopher Nicholls

Tokyo Line Producer: Gaku Narita @ Indochina Productions

J-Pop Sequence:

Studio 2D Lead: Dylan White

2D Animators (J-Pop): Sylvain Magne, Sim Marriott, Chiara Sgatti

2D Clean Up: Duane Uba

3D Generalist: Nico Domerego

Additional 2D: Gareth Tredrea, Bethany Levy

Editor: David Slade

VFX: The Mill

Creative Director: Mike Chapman

VFX Supervisor: Fergal Hendrick

Executive Producer: Gemma Humphries

Producers: Elle Lockhart, Kirsty Ratcliffe, TarunMisra, Prithvi Poojari, Sourabh Dharampurikar, Vinay Puranik

Shoot Supervisor: Fergal Hendrick, Ben Blundell

2D Lead Artist: Fergal Hendrick

3D Lead Artist: Ben Blundell

2D Artists: Declan Andrews, Oscar Tornincasa, Rafael Vormittag, Laique Quraishi, Mohit Garg, Dilipan J

Adam Maynard, Richard Payne, Prajeesh E, Anuj Bhandari, Nikhil K M, AVV Suresh

3D Artists: Wesley Roblett, James Hansell, Paul Autric, Joao Pires, Thomas Craig, Vicky McIntyre, Andreas Graichen, Hannah Bahyan, Kate Gabrielova, Rachel Ward Katie Bates, Amit Das, Anil Sarki

Samarendra Lenka

Finish Artist: Holly McLean Jeanette Eiternes

Matte Painting: Tomáš Müller

Designers: David Neale

Motion Graphics: Freya Barnsley

Colourist: Alex Gregory

Colour Producer: Elle Lockhart

Genres: Animation, Music & Sound Design, Visual VFX, Storytelling

Categories: Events, Sports and Leisure

Nexus Studios, Wed, 30 Jun 2021 08:29:00 GMT