BBC Creative has collaborated with BBC Sounds on a new nostalgia-infused film to launch the release of archived footage from previous Glastonbury festivals on BBC iPlayer.
As part of the BBC’s mission to bring us closer throughout lockdown, the BBC’s in-house team has ensured music fans can watch iconic performances from the festival in the comfort of their own home, as this year’s Glastonbury was cancelled.
Narrated by Radio 1 DJ Clara Amfo, the film features vocal excerpts and pictures from festival-goers reminiscing on their love for the iconic British music festival. The montage time-hops from festival years, with quotes like “even a bad time at Glastonbury is better than a good time anywhere else” and “I wish I could bottle it up and take it away with me?” echoing throughout.
Lambros Charalambous, creative head, BBC Sounds said: “For festival and music fans alike, the news of this year’s Glastonbury cancellation was not an easy one to take. But with this, we thought what better way to celebrate the festival this time around than by using it as a chance to reflect and reminisce about the incredible moments we’ve all shared together on the BBC. The campaign was built solely using fan photography from in an around the Pyramid stage over the past decades, turning 2020 into a Glastonbury to remember.”