BBC Comedians Are Disguised as Outraged, Uptight Characters in Offbeat iPlayer Ads

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Anonymous Content's Tim Godsall directs trio of brilliantly weird spots via BBC Creative
BBC Comedians Are Disguised as Outraged, Uptight Characters in Offbeat iPlayer Ads

The BBC has today unveiled a multi-media campaign aimed to change the way people, particularly young people, think about and use BBC iPlayer.

As viewing habits change, the success of the streaming platform is now key to the BBC’s future. However, younger viewers sometimes assume it doesn’t have content for them.

Directed by Tim Godsall, the three 60” spots see young BBC talent from popular comedy programmes, disguised as uptight, out-of-touch characters, hilariously missing the point of their own shows.

These stars include: Peaky Blinder’s stars Kate Phillips (Linda Shelby), Aimee Ffion-Edwards (Esme Shelby), Natasia Demetriou, star of Jemaine Clement’s comedy horror series ‘What We Do in the Shadows’, Kiell Smith-Bynoe, star of BBC One sitcom ‘Ghosts’ and finally Guz Khan, writer, comedian and star of BBC Three hit ‘Man Like Mobeen’.


Dan McGolpin, Controller of BBC iPlayer, said: “BBC iPlayer has an unparalleled range of relevant programmes for viewers of all ages right across the UK, including some that you’ll like but others won’t. By keeping new series on iPlayer for longer and bringing back many well-loved series, there will be more choice than ever before, you might be surprised at what you find there.”



Kerry Moss, portfolio head of marketing for BBC iPlayer, said: “With ‘Wasted on Some’ we wanted to show younger audiences that BBC iPlayer has incredible content made with them in mind. We were thrilled to be able to bring together incredible talent to create these hilarious caricatures.”

Becca Pottinger, creative director at BBC Creative, added: “'Wasted on Some’ sees iPlayer embrace its playful side, with three irreverent films that celebrate some of the BBC’s most iconic and provocative shows”.

The TV spots are supported by cinema, out-of-home, digital, social and print advertising.

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Creative

Agency: BBC Creative

ECD: Laurent Simon, Helen Rhodes

Head of Planning: Mike Lean

Head of Production: James Wood

Creative Director: Becca Pottinger

Creative: Andy Parkman

Senior Producer: Rachel Roberts

Project Manager: Phoebe Bibbings

Planner: Rosanagh Ker

Off Air Producer: Jessica Gresshoff

Production Manager: Caroline Greig

Production Coordinator: Beth Morson

Head of Audio: Michaela Hallam

Audio Producer: Dominic Ross, Gavin Matthews

Creative Director for Innovation & Technology: Ashley Temple

Pictures: Jane Record

Senior Designer: Marc Hardman

Static Designer: Dan Cavicchia

Motion Designer: Kieran Ahmed

Motion Design: Mark Robertson

Client

Advertiser: BBC

Portfolio Head of Marketing for iplayer: Kerry Moss

Marketing Manager: Nick Gilmer

Marketing Executive: Lucy Hodson

Media Portfolio Lead: Tony Dalton

Campaign Planner: Sam Cuthbertson

Production Company

Production Company: Anonymous Content

Director: Tim Godsall

Executive Producer: Tor Fitzwilliams

Producer: Ben Roberts

DP: Ben Smithard

Art Director: Morgan Kennedy

Editing

Editing company: Assembly Rooms

Editor: Adam Spivey

Audio

Audio company: Factory Studios

Sound Design: Mark Hills

Audio Producer: Deborah Whitfield

Post production

Post production company: Electric Theatre Collective

Colourist: Jason Wallis

Online Editor: Mark Chapman

Compositor: CJ Gaikwad

Post Producer: Oscar Wendt

Stills

Stills Photographer: Alex Telfer

Unit Photographer: Ian Weldon

Stills Post Production: Stanley Post

CAST

Paranoid Parkers: Natasia Demetriou, Kiell Smith-Bynoe

Queen’s English: Guz Khan

Name Blame: Kate Phillips, Aimee Ffion-Edwards

Genres: Comedy, People, Dialogue

Categories: Media and Entertainment, Streaming Services

Anonymous Content, 5 months ago