Fri, 19 Dec 2014 16:48:22 GMT
Bauer Media Group’s Direct Marketing Team tasted success at the recent PPA Digital Awards, with its Direct Debit Churn and Price Elasticity Model winning the Data/Analytics Initiative of the Year Award. Developed in conjunction with Iris Concise, the Direct Debit Model predicts a subscriber’s sensitivity to price and their propensity to churn.
Julie Thompson, Head of Retention at Bauer Media Group commented, ”By using this model to refine existing data and processes, we have maximised our revenue opportunities with minimum risk to the business.
“The model is integral to planning our pricing strategies for retaining subscribers across our 47 magazines and has already delivered significant commercial value to the business”.
Stuart Broughton, Director, Iris Concise (the CRM, consulting and insight arm of iris) added, “More and more we are seeing just how effective our proposition can be when engrained at the core of campaign strategy, and a client's business challenges. By using a simple criteria selection we have leveraged business critical information that has enabled Bauer Media Group to quickly and easily identify the biggest risks and opportunities to the business within its subscriber base. It's a prestigious award and we look forward to continuing to work with them in the future”.