Mon, 08 May 2017 12:26:37 GMT
International creative agency Perfect Fools has been awarded the global account for Battery Energy drink, with a brief to reinvent its communication within the energy drinks sector.
Launched in 1997, Battery Energy is owned by Finnish brewing and soft drinks company, Sinebrychoff, a subsidiary of the Carlsberg Group. The drink is Sinebrychoff’s biggest and best-known export brand, sold in approximately 25 countries worldwide.
Perfect Fools will steer the communications strategy for the brand across all channels - both owned and paid - including campaigns, activations, and a social media to help it connect to consumers.
It is also tasked to identify cultural trends and interests where the brand can naturally be placed as part of those communities.
Laura Niskanen, group brand manager, comments: “Perfect Fools’ creative approach to brand-building is exactly what’s needed for Battery Energy as we reboot existing markets, expand into new territories and launch new products. The agency’s experience in bringing brands to a global stage will cut through in a crowded, yet exciting market.”
According to Euromonitor International, the global energy drinks market will continue to grow rapidly over the next four years. It reports global sales of energy drinks reached €38.2 billion in 2015 and will tip €53.4bn by 20201.
Klas Lusth, creative director at Perfect Fools, says: “Battery Energy is a strong and exciting brand with huge potential. We believe in brands that stand for something and marketing that’s relevant to popular culture and lifestyle. Together with the team at Battery and Sinebrychoff we will take the brand to the next level.”
Work will begin immediately and the new brand platform will roll out during Q2 2017.
Categories: Energy Drinks, Soft DrinksPerfect Fools, Mon, 08 May 2017 12:26:37 GMT