Battersea Spot is an Ode to All the Rescue Dogs and Cats Helping Us During Lockdown

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FCB Inferno and media agency MG OMD team up on heartwarming film set to the Jess Glynne track 'I’ll Be There'
Battersea Spot is an Ode to All the Rescue Dogs and Cats Helping Us During Lockdown

Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their ‘Rescue Is Our Favourite Breed’ platform with a new film showing ‘Rescues to the Rescue’.

The UGC film, set to Jess Glynne’s track 'I’ll Be There', is a celebration of all the different ways that rescue dogs and cats are helping people cope during lockdown, and driving visibility of rescue pets by highlighting the integral role rescue dogs and cats have played during this unique moment in time, whether helping us work from home, or even joining our workouts.

The film, which was created by FCB Inferno and planned and bought by MG OMD, first aired this weekend during Britain’s Got Talent and will be amplified across TV, VOD and social media throughout May and June. 

The aim of the campaign is to transform the way society views rescues, address the misconceptions and bust the myths associated with breed and age, and shift perceptions to reframe the category and stem declining rehoming numbers. With only 25% of dog and cat owners going on to rehome a rescue pet despite 63% of people saying they are likely to rehome from a rescue, the ‘Rescue Is Our Favourite Breed’ campaign continues to challenge the barriers to adoption.

The film aims to drive visibility and reach during the lockdown period to put Battersea and rescue front of mind and support fundraising activity. The content was created by Battersea’s online community and shows a wide variety of ages and breeds, presenting all rescue dogs and cats in a desirable light and bursting with personality.

Sharon Jiggins, EVP at FCB Inferno said; “Lockdown has created lots of heroes and now it’s time to put the spotlight on all those wonderful dogs and cats that have played their part in improving the physical and mental health of their owners. Every pet featured is a rescue pet and we want to use this film to remind the public of the important work that Battersea continues to do. As well as, of course, showing people that rescue pets are the best!”

Battersea's rehoming and welfare manager, Becky MacIver, said: "The devotion and companionship our rescue pets are providing is more important than ever. Every day we hear stories from owners saying how much of a difference their rescue pet has made to their lives. There are so many rescue dogs and cats helping their owners right now – and many more who are still waiting for their chance in rescue centres across the UK. Now more than ever, Battersea needs support to help us be here for every dog and cat that needs us."

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Agency

Agency: FCB Inferno

EVP: Sharon Jiggins

Senior Account Director: Kirsten Barnes

Senior Account Manager: Tom Muitt

CCO: Owen Lee

Associate Creative Director: Jessica Giles

Associate Creative Director: Austin Hamilton

Senior Strategist: Lucie Newlan

Lead Clients

Director of Marketing and Communications: Sarah Matthews

Head of Brand: Harriet Lancashire

Marketing Campaigns Manager: Charmaine O’Brien

Media

Media: Manning Gottlieb

Executive Director: Geraldine Ridgway

Client Account Manager: Alice Furlong

Client Account Manager: Leila Amrabadi

Client Assistant: Tanya Nayee

Production

Directors: Jessica Giles and Austin Hamilton @ FCB Inferno

Producer: Hanna Davis @ FCB Inferno

Business Affairs: Caio Silva @ FCB Inferno

Production Company: Fuel @ FCB Inferno

Editor: Mark Wheelan @ The Quarry

Edit Assistant: Dave Robinson @ The Quarry

Researchers: Mariana Conde Grant, Laura Hawkes, Louise Edwards, Emilie Terrier c/o Beetle TV

Music Supervision: Liam Klimek, Warner Music & Daniel Payne, Soho Music.

Grade: Nick Dalby @ Unit

Online: Ian Baker & Rob Ellis @ Unit

Post production producer: Tania De Sousa @ Unit

Sound: Jon Clarke @ Factory

Music track: Jess Glynne – I’ll be there

Categories: Charity, Corporate, Social and PSAs

FCB Inferno, 3 months ago