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Bates CHI&Partners Wins Dalmia Cement Account



Agency wins pitch in race with DDB Mudra

Bates CHI&Partners Wins Dalmia Cement Account

Bates CHI&Partners is pleased to announce that it has won the mandate for Dalmia Cement Bharat Limited. 

Dalmia Cement having usurped the No 2 position in the North East in just a year, is now set for more markets, and not just in the East. To support their ambitious plans, a pitch was called where Bates CHI was chosen over . Others in the race were DDB Mudra and a local agency.   

Dalmia Cement has their cement footprint spread across South and East India through a portfolio of regional brands. They are a pioneer in super specialty cements used for airstrips, oil wells and railway sleepers. 

B K Singh, Senior Executive Director, Group Marketing & Corporate Communication said: "A historic launch in 2013 helped Dalmia brand to quickly establish itself as a leader in the cement industry in the North East region. We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Mr. Abeer Chakravarty and his team on board." 

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The&Partnership, Wed, 25 Jun 2014 14:27:05 GMT