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Basketball Icon Charles Barkley Stars in New DraftKings Campaign


Deutsch's campaign takes a lighthearted, comedic approach to educate fans about the various benefits of the DraftKings Sportsbook

Basketball Icon Charles Barkley Stars in New DraftKings Campaign

DraftKings is bringing back last year’s iconic character,

Dr.AftKings, who diagnoses fans that are suffering from a range of new sports-related disorders. The DraftKings Sportsbook. One of his patients is Charles Barkley who appears in two of the spots as well as “Barkley Knows Bets,” a series of digital films that helps teach U.S. sports fans about the ins and outs of betting. Created in collaboration with Deutsch, the campaign will launch on Monday, August 13th.

“Charles Barkley epitomises the playful, comedic tone of DraftKings and we thought he was perfect to introduce such a monumental moment in sports with the release of DraftKings Sportsbook,” said Dan Kelleher, Chief Creative Officer of Deutsch NY. 

Together,Dr. Aftkings and Charles Barkley use a lighthearted, comedic approach to educate fans about the various benefits of DraftKings Sportsbook.

“At DraftKings, we believe life is more fun with skin in the game,” says Don Lane, SVP of Brand & Creative. “Our Sportsbook campaign taps into this spirit across channels, leveraging our unique voice to connect with fans who want to play along with – not just watch – the games they love.

Created in collaboration with Deutsch, the campaign launched on Monday, August 13th.

Creative Credits


Brand & Creative – Don Lane

Brand & Sports Marketing – Michael Shonkoff

Acquisition Marketing – Stephanie Sherman

Brand Director – Megan Montgomery

Senior Marketing Associate – Katie Donohue

Manager, Social Marketing – Kyle Beaudouin

Creative Director – Scott Salsbury

Director of Design – Thibault Kim

Marketing Director – Josh Levin-Scherz

Marketing Specialist – Ethan Shibutani

Marketing Specialist – Ben Stepansky

Deutsch Office: New York

Chief Creative Officer, New York – Dan Kelleher

Executive Creative Director – Pete Johnson

Associate Creative Director – Jameson Rossi

Senior Art Director – Lauren Geisler

Senior Copywriter – Gabe Sherman

Director of Integrated Production – Joe Calabrese

Director of Print and Art – Sarah Manna

Senior Producer – Andrea Segura

Integrated Producer – Marieme Sall

Project Manager – Ashley Heisner

Planning Director – Andrew Quay

Senior Strategist – Rachel Gruber

Account Director – Andrew Arnot

Account Supervisor – Emily Doll

Business Affairs:

Director of Business Affairs – Maria Taris

Group Director, Integrated Business Affairs – Stacy Schwartz

Integrated Business Affairs Manager – Nikki Balekjian

Production Company: O Positive

Director – Kenny Herzog

Executive Producer – Ralph Laucella

Executive Producer – Devon Clark

Line Producer – Jason Gilbert

Director of Photography – Scott Henriksen

Editorial: Gattie & Lopez

Editor – Chuck Willis

Editor – Greg Ryan

Managing Director – Sue Willis

Executive Producer – Anna Pettiti

Production Company: Steelhead

Executive Producer – Jeff Morgan

Line Producer – Kelly Amato

Director – Adam Jones

Director of Photography – Patrick Jones

Editorial: Steelhead

Executive Producer – Jeff Morgan

Producer – Samantha Addy

Editor – Cohan Andersen

Editor – Martin Murphy

Photo Agency: Greenhouse Reps

Corey Nickols

Telecine: Steelhead

Colourist – Juan Guzman

Telecine: Chimney

Colorist – Lez Rudge

Visual Effects: FIXTER

Flame Artist – Rich Schreck

Visual Effects: Long Tack Sam

Creative Director/Partner – Colin Stackpole

Flame Artist – Pete DeAndrea

Music/Licensed Music Tracks:

Extreme Music Track - XCD070_01 SUPERBAD

Audio Post: Long Tack Sam

Audio Engineer – Walter Bianco

Shoot Location:

Los Angeles, CA

End Tag Animation/Graphics Company: Long Tack Sam

Motion Graphics – Ed Tasick

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Genres: Comedy, People, Dialogue

Categories: Gambling, Sports and Leisure

Deutsch NY, Wed, 15 Aug 2018 14:01:30 GMT