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Baselight HD hits Glassworks Amsterdam

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Wanting to offer a more sophisticated service to existing clients, as well as opening itself up to a broader market, Glassworks Amsterdam, the country's leading visual effects post house......

Baselight HD hits Glassworks Amsterdam
Wanting to offer a more sophisticated service to existing clients, as well as opening itself up to a broader market, Glassworks Amsterdam, the country's leading visual effects post house, has invested in a Baselight HD colour grading system from FilmLight. As the world’s leading non-linear colour grading system, Baselight will enable Glassworks to significantly enhance its grading capabilities for their core commercial and broadcast markets. 
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Glassworks Amsterdam was established in 2007 and now, four years on, the office has grown to a 16-man operation providing market-leading work to advertising agencies and production houses both locally, and internationally. Clients include Weiden & Kennedy, 180, TBWA Neboko, Y&R, DDB, Kessels Kramer and Selmore. They have created VFX for some of the most prestigious campaigns in advertising including Sony, Nokia, Heineken, Mini, Nike and Adidas.  With a client base that traverses continents there are no limitations Glassworks’ reach and the new Baselight is a great supplement to the company’s services.  
“We’ve had our sights set on a Baselight for a long time,” explained Hector Macleod, CEO and owner of Glassworks. “And following an in-depth evaluation of colour grading systems at IBC, it was clear that Baselight HD offered us the biggest potential to grow our customer base and achieve the best possible return on our investment.” 
 
This new technology will synergise Glassworks’ support services to work alongside directors from concept, storyboarding and scripting with attention to details and fluidity staying true to the Glassworks reputation as a dynamic and reliable post house.
 
MD Phil Linturn explained that “Baselight HD is the obvious choice for Glassworks Amsterdam. It is a highly versatile tool, allowing us to handle data efficiently, and allowing our clients to realise the full potential of their films in a suite that can handle HD 4:4:4 material. In a market such as ours, where the emphasis has well and truly shifted from film to digital media, we need a solution that not only delivers an excellent picture, it has to cope efficiently with the multiple formats and processes inherent in digital film production. Like Glassworks, Filmlight are a forward thinking company, right at the forefront of innovation, and we are looking forward to demonstrating the benefits of this system to our clients..” 
 
"... The addition of an in-house grading suite at Glassworks allows us to offer a more complete service to our existing clients, whilst opening us up to potential new customers and allowing us to service a broader range of projects. Like our London facility, we look forward to welcoming promos, short films as well as long form content. Indeed, we consider ourselves very fortunate to have already fielded enquiries from both existing and new clients." 
 
 
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lbbonline.com, Wed, 09 Mar 2011 15:00:00 GMT