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Baseball Grandma Parties Hard in Havas Chicago's Latest Hefty Cups Ad

Creative

ADD TO COLLECTION

One Thousand Percent's Antonio Santos & Phil Pinto direct the newest instalment of the 'Party Hard Moms' campaign

Baseball Grandma Parties Hard in Havas Chicago's Latest Hefty Cups Ad

With baseball season in full swing, Havas Worldwide Chicago created this spot to celebrate Hefty Ultimate Cups' status as the Official Party Cup of Wrigley Field.

As a follow up to Hefty's "Party Hard Moms" campaign, the "Ultimate Cubs Game" spot features a hard partying grandma who catches a fly ball in her cup. The spot is running as online video on Hefty's social channels, as well as TVs in the stadium concession areas and boxes.

Some fun 'Easter Eggs' for you:

- Krista Dotzenrod, infamous Cubs fan who caught a foul ball in her beer and chugged it, appears in the video.

- Matt Bush, Havas Copywriter on the project, is a longtime Cubs fan and makes a cameo appearance as the bearded guy enthusiastically eating popcorn in the stands.