The Outdoor Advertising Association of America, Inc. (OAAA), the national trade association representing the out of home (OOH) advertising industry, has selected Barton F. Graf 9000 as a creative partner for a new campaign to increase awareness of the creative power of OOH advertising.
OOH advertising is a $7 billion industry in the United States, but many media, advertising and marketing professionals have an outdated perception of today’s OOH. They still think of OOH as only static billboards on the side of the road, or as a ‘top of the funnel’ branding tool that builds mass awareness and achieves mass reach, but not as a strategic, integrated part of a comprehensive media plan. The reality is that today’s OOH offers tremendous creative impact and complements digital, social, and mobile advertising, led by digital billboards, mobile advertising, social media, geo-targeting, NFC, virtual reality, location-based beacons, and other innovative technologies. Barton F. Graf 9000’s task will be to elevate the perception of OOH’s creative power among cynical advertising, media and marketing professionals.
"Innovation in OOH advertising has made it the place to be for groundbreaking creative. We want to remind advertising professionals of the endless possibilities for amazing ideas that stop people in their tracks and make them take action,” said Gerry Graf, Founder and Chief Creative Officer of Barton F. Graf 9000.
“Barton F. Graf is the ideal partner to help communicate the creative impact of OOH within the agency world. They are big believers in OOH, and they’re well suited to tell OOH’s creativity story,” said Stephen Freitas, Chief Marketing Officer at OAAA.
The campaign is expected to launch in Q2, 2016.view more - Hires, Wins & Business