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barrettSF Tells Gift Shoppers ‘Tis the Season for Indie Artist Designs at Online Retailer Redbubble

18/10/2021
Marketing & PR
Hot Springs, USA
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Holiday campaign highlights global online marketplaces ability to 'get' everyone this festive season

barrettSF has created a holiday campaign for Redbubble that lets shoppers know they can find a present that ‘gets’ anyone on their gift list this season when they shop the global online marketplace.

The video portion of ‘Gift the Very Thing’ launched October 11th and will run in social channels and OLV/streaming platforms throughout the year. Extensions will live on social, email display and web landing pages.

One fast-moving, fast-talking ad shows how one can order anything from a bedspread with a deep-space design to a T-shirt sporting a slice of deep-dish pizza. In another, the deep-space image is applied to various products to show the breadth and depth of Redbubble’s product categories. 

“Redbubble has such unique and hyper-specific gifts, so we really leaned into them,” said Todd Eisner, executive creative director at barrettSF. “The creativity of the spot largely comes from the creativity of the products themselves.”

The challenge was to create awareness of the shopping site as a destination for buying unique holiday gifts. Consisting of one 30-second spot and a pair of :15s, barrettSF’s holiday work highlights Redbubble’s range of apparel, housewares, wall art and other products that independent artists design and upload to the company’s website. The items are produced on demand and shipped by fulfilment partners. This is barrettSF’s first project for Redbubble after winning the account in June.

"One of the silver linings last year is that we rediscovered what matters most and new ways to stay connected to those we love. Redbubble unlocks the ability to uncommonly express that we ‘totally get them.’ From everyday things to gifting the very thing. Connecting people to millions of designs on the largest independent artist marketplace is the value that Redbubble brings our customers during the holidays,” said Blake Bakanoff, vice president of creative at Redbubble.

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