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barrettSF Parodies Vintage Ad Formats for CBS

Creative 162 Add to collection

Dummy's Mike Maguire directs four spots for the TV station's Sports HQ streaming service

barrettSF Parodies Vintage Ad Formats for CBS
In the first brand advertising campaign for CBS Sports HQ, the 24/7 digital sports news network, barrettSF has created a series of digital videos evoking vintage product advertisements.

The four :30 video promotions for CBS Sports HQ’s round-the-clock sports news and highlights coverage offer up modern, sports-centric versions of classic beer, soap, pain reliever and paper towel commercials promising “bold, refreshing, full-bodied sports coverage.”

CBS Sports HQ, which launched in February 2018, delivers live, anchored sports coverage featuring game previews, breakdowns and the day’s top sports storylines around the clock, and is available for free across digital platforms.

“CBS Sports HQ offers the kind of live sports coverage that real sports fans want at their fingertips,” said Jamie Barrett, Executive Creative Director at barrettSF. “We’re all true sports fans, so we were thrilled to be involved in this campaign.”

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Edit Company: Cut + Run

Producer: Jess Manning and Brady Fiero

Editor: Pete Koob

Edit Assistant: Max Holste & Stefan Manz

Executive Producer: Deanne Mehling

Post Production / VFX

Post Production Company: Jogger Studios


Brand: CBS Sports HQ

Production Company

Production Company: Dummy

Director: Mike Maguire

Executive Producer: Eric Liney

Line Producer: Paul Manix

Creative Agency

Creative Agency: barrettSF

Executive Creative Director: Jamie Barrett

Creative Director: Todd Eisner

Senior Copywriter: Phil Fattore

Senior Art Director: Byron Wages

Managing Director: Patrick Kelly

Account Director: William de Ryk

Account Supervisor: Lyndsey Dorian

Head of Broadcast: Conor Duignan

Broadcast Producer: Charlotte Dugoni

Genres: Comedy, People, Dialogue

Categories: Media and Entertainment, TV and Radio

Sapka Communications, Wed, 24 Oct 2018 15:04:32 GMT