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barrettSF Makes a New Tradition for Cost Plus World Supermarket

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The 94-second short film will also be airing on the Hallmark Channel and stream across Hulu throughout the holiday season

barrettSF Makes a New Tradition for Cost Plus World Supermarket

Specialty retailer Cost Plus World Market today launches its 2019 holiday campaign, titled “The Tradition,” by full-service San Francisco advertising agency, barrettSF. 

“The Tradition” tells the story of a father reminiscing to his children about holiday traditions from his childhood. His young daughter, picking up on her father’s sense of loss, finds a way to create a new tradition to take its place.

A 94-second short film can be viewed here as well as select digital and social channels. The short film will also be airing on the Hallmark Channel and stream across Hulu throughout the holiday season. The campaign, which also features a 30-second version and a series of 15-second product-centric spots, will run in a national broadcast, streaming, and digital buy throughout the 2019 holiday season.

The primary video spots will be supported by additional campaign elements tied to specific products and product categories through digital display, social, and in-store activations. Keeping tradition alive in-store, customers will be able to participate in Cost Plus World Market’s “Golden Christmas Cracker Treasure Hunt,” a clue-driven activation that will lead lucky customers to discover a golden Christmas cracker containing up to $100 in instant rewards. There will be multiple winners in each store every day from November 1 – November 27. 

“We’re incredibly lucky to work with a client like Cost Plus World Market. They believe in the power of a good story, and every year they push us to create work that taps into the emotion of the holidays, while highlighting what makes them such an integral part of it,” said Aryan Aminzadeh, Creative Director at barrettSF.

You can check out the film below:

view more - Creative
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Cost Plus World Market

Chief Marketing Officer: Adrian Stevens

Sr. Creative Director: Colleen Cavanaugh

Sr. Director of Marketing: Kimberly Gonzales

Cost Plus World Market Stylist: Kristine Nelson

Cost Plus World Market Photo Producer: Gina Scrivani

Cost Plus World Market Product Coordinator: Blair Simpson

Agency: barrettSF

ECD: Jamie Barrett

Creative Director/Copywriter: Aryan Aminzadeh

Creative Director: Todd Eisner

Sr. Art Director: Jessica Sugerman

Head of Production: Conor Duignan

Broadcast Producer: Charlotte Dugoni

Broadcast Producer: Katherine Bruens

Managing Director: Patrick Kelly

Brand Strategist: Kevin Albrecht

Head of People: Molly Warner

Group Account Director: Robert Woods

Account Supervisor: Lyndsey Dorian

Asst. Account Manager: Ali Nimmo

Production Company: MJZ

Director: Michael Spiccia

Executive Producer: Kate Leahy

Line Producer: Ben Scandrett-Smith

Director of Photography: Autumn Durald Arkapaw

Production Designer: Rene Navarette

Editorial: Exile

Executive Producer: CL Weaver

Head of Production: Jennifer Locke

Editor: Grant Surmi

Assistant Editor: Zaldy Lopez

Producer: Brittany Carson

Finishing: a52

Executive Producers: Kim Christensen, Patrick Nugent

VFX Supervisor: Andy McKenna

Lead VFX Artist: Adam Flynn

VFX Artist: Michael Vaglienty

VFX Producer: Adam Goins

Graphic Artists: Chavilah Bennett, Lindsay Leonard

Color Executive Producer: Thatcher Peterson

Colorist: Daniel De Vue

Audio Mix: One Union

Sound Designer/Final Mix: Eben Carr

Producer: Jaylen Block-Smith

Music: Mophonics

Music Producer: Shelly Altman

Composer: Michael Haziza

Creative Director: Stephan Altman

Categories: Supermarkets, Retail and Restaurants

Sapka Communications, Thu, 17 Oct 2019 10:07:53 GMT