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barrettSF Launches Hilarious Brand Campaign for Course Hero

Creative 205 Add to collection

The two spots aim to inspire college students to use Course Hero as a resource for schoolwork

barrettSF Launches Hilarious Brand Campaign for Course Hero

Full-service advertising agency, barrettSF, reveals the “Get Unstuck” back-to-school brand campaign for Course Hero, the online learning platform where students can access over 30 million course-specific resources to help them study.

The creative campaign includes two unique video concepts: “Coffee Shop” and "Dorm.” Each scenario presents a relatable and humorous exchange between an antagonistic computer cursor and a student who is finding it challenging to study—underscoring Course Hero’s ability to empathise with students, understand their struggles, and provide reliable support in their time of need.

The campaign launched in early September and continues to roll out across a variety of digital channels including radio, pre-roll, display and social.

“We are thrilled to partner with barrettSF on the launch of our back-to-school campaign,” said Andrew Grauer, CEO and cofounder of Course Hero. “Our goal is to help students get unstuck. Their work cleverly captures that familiar feeling of being stuck and struggling—and then guides students to Course Hero where they can learn deeply and tackle challenges throughout the school year.”

“Students everywhere can relate to feeling stuck at some point in their college careers—whether it’s because they’ve spent more time studying social media than social studies or because having a full-time job and being a full-time student is full-time hard.” said Meredith Karr, associate creative director at barrettSF. “So, our goal with this campaign was to capture that relatable feeling in an honest, yet entertaining, way.”

The campaign represents Course Hero's first step in establishing a consistent brand tone, with plans to iterate on the same theme in support of additional product launches. The second wave of the “Get Unstuck” campaign will roll out in January 2020.

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Client: Course Hero Team

Chief Product Officer: Ankur Varma

VP, Marketing and Partnerships: Andrew Nesbit

Interim Head of Marketing: Sara Gaviser Leslie

VP, Design: Genevieve Conaty

Senior Design Manager: Natalie Nakai

Content Marketing Operations Manager: Yasaman Zaca

Digital Marketing Manager: Katie Schiff

Creative Agency

Creative Company: barrettSF

Founder, Executive Creative Director: Jamie Barrett

Founder, Managing Director: Patrick Kelly

Head of Production: Conor Duignan

Associate Creative Director: Brad Kayal

Associate Creative Director: Meredith Karr

Designer: Kate Gallihugh

Broadcast Producer: Davielle Boon

Account Director: William de Ryk

Account Supervisor: Anna Raynor

Director of Brand Strategy: Jillian Davis

Brand Strategist: Kevin Albrecht

Production & Editorial

Company: Where the Buffalo Roam

Executive Producer: Tim Pries

Head of Production: Chris Whitney

Line Producer: Emma Jubinski

Producer: Phil Tang

Director: Jonny Zedd

Post Producer: Michael Schultz

Editor: Dashiell Reinhardt

Assistant Editor: Kyle Davidson

Animators: Jake Pryor, Chris Carmichael, Jessica Gibson

Sound Design/Mix

Company: MSquared Recording

Sound Designer: Mark Pitchford

Producer: Sarah Benedict

Genres: Comedy

Categories: Business Services, Training

Sapka Communications, Tue, 24 Sep 2019 09:01:03 GMT