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Barnes & Noble and Havas NY Invite You to 'Book Your Summer' in Comedic Campaign

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Series of short spots directed by Community Films' Ben & Dave

Barnes & Noble and Havas NY Invite You to 'Book Your Summer' in Comedic Campaign
In an increasingly busy and connected world, summer is the perfect time to unplug and relax with a new book.

With 'Book Your Summer', Barnes & Noble invites customers to discover the latest and greatest reads to take with you to the beach or on a family vacation. Just like a trip out of town, books have the power to transport you to other worlds, or just help you escape from that family vacation that’s gone on just a little too long.

Havas New York created a series of targeted summer spots for the latest instalment in its comedic Booksellers campaign, 'Book Your Summer'.







'Book Your Summer' showcases Barnes & Noble as the perfect destination to discover the latest and greatest books to get you and your family through the summer. It’s also a place that satisfies readers craving human interaction and expertise. Because unlike a faceless shopping algorithm, Barnes & Noble Booksellers share the same passions as you do.  

Barnes & Noble and Havas worked together to create a series of videos that dig deeper into specific passion points and appeal to readers as superfans of specific genres. The goal is to let people know that Barnes & Noble is into all the same things you’re into.





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Brand
Agency / Creative
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Post Production / VFX
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Genres: People, Comedy

Categories: Retail Stores, Retail and Restaurants

Havas North America, Wed, 05 Jun 2019 15:41:27 GMT