Series of short spots directed by Community Films' Ben & Dave
In an increasingly busy and connected world, summer is the perfect time to unplug and relax with a new book.
With 'Book Your Summer', Barnes & Noble invites customers to discover the latest and greatest reads to take with you to the beach or on a family vacation. Just like a trip out of town, books have the power to transport you to other worlds, or just help you escape from that family vacation that’s gone on just a little too long.
Havas New York created a series of targeted summer spots for the latest instalment in its comedic Booksellers campaign, 'Book Your Summer'.
'Book Your Summer' showcases Barnes & Noble as the perfect destination to discover the latest and greatest books to get you and your family through the summer. It’s also a place that satisfies readers craving human interaction and expertise. Because unlike a faceless shopping algorithm, Barnes & Noble Booksellers share the same passions as you do.
Barnes & Noble and Havas worked together to create a series of videos that dig deeper into specific passion points and appeal to readers as superfans of specific genres. The goal is to let people know that Barnes & Noble is into all the same things you’re into.