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Barnes & Noble and Havas NY Invite You to 'Book Your Summer' in Comedic Campaign

Creative 331 Add to collection

Series of short spots directed by Community Films' Ben & Dave

Barnes & Noble and Havas NY Invite You to 'Book Your Summer' in Comedic Campaign
In an increasingly busy and connected world, summer is the perfect time to unplug and relax with a new book.

With 'Book Your Summer', Barnes & Noble invites customers to discover the latest and greatest reads to take with you to the beach or on a family vacation. Just like a trip out of town, books have the power to transport you to other worlds, or just help you escape from that family vacation that’s gone on just a little too long.

Havas New York created a series of targeted summer spots for the latest instalment in its comedic Booksellers campaign, 'Book Your Summer'.







'Book Your Summer' showcases Barnes & Noble as the perfect destination to discover the latest and greatest books to get you and your family through the summer. It’s also a place that satisfies readers craving human interaction and expertise. Because unlike a faceless shopping algorithm, Barnes & Noble Booksellers share the same passions as you do.  

Barnes & Noble and Havas worked together to create a series of videos that dig deeper into specific passion points and appeal to readers as superfans of specific genres. The goal is to let people know that Barnes & Noble is into all the same things you’re into.





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Client

Brand: Barnes & Noble

Post Production / VFX

Colourist: Tim Masick

Flame Artists: Alexander Chizhov

Colour Producer: Kevin Breheny

Offline

Edit Company: NOMAD

Editor: Jai Shukla, Jim Ulbrich

Edit Assistant: George Dodsworth, Hannah Wilk

Head of Production: Sheena Wagaman

Executive Producer: Jennifer Lederman

Media Agency

Media Agency: Havas Media New York

Production Company

Production Company: Community Films

Director: Ben & Dave

DOP: Neil Shapiro

Executive Producer: Carl Swan

Head of Production: Chris Spanos

Line Producer: Nessi Clarke

Creative Agency

Creative Agency: Havas New York

Chief Creative Officer: Harry Bernstein

Creative Director: Joseph Delhommer, Nick Elliott

Copywriter: Alexis Carr, Chandler Bullock

Art Director: Eduardo Camacho, Allyn Scherr, Keegan Sanford

Chief Executive Officer: Laura Maness

Chief Strategy Officer: Tim Maleeny

Global Executive Creative Director: Israel Garber

Managing Director: Israel Garber, Elena Grasmann

Senior Copywriter: Taylor Schumaker

Account Supervisor: Quinn Levin

Senior Planner: Nushien Fateh

Executive Producer: Stacy Flaum

Director of Broadcast Business Affairs: Cathy Pitegoff

Business Manager: Liz Mistriel

Business Talent Manager: Yvette Aponte, Anna Owens

Genres: Comedy, People

Categories: Retail and Restaurants , Retail Stores

Havas US, Wed, 05 Jun 2019 15:41:27 GMT