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Barkley Wins New Business from Copper Mountain Resorts

27/05/2020
Advertising Agency
Kansas City, USA
74
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Barkley will provide brand positioning and creative strategy

Kansas City, Missouri-based independent agency Barkley has recently been named lead brand agency for Copper Mountain Resort, following a formal review. 

Copper Mountain a year-round mountain destination located 75 miles west of Denver, CO, has engaged Barkley to provide brand positioning and creative strategy that speaks to the resort’s brand identity. This account will be handled by Barkley’s Boulder office.

"Barkley’s ‘red thread’ is a unique strategic approach that we’re confident will help us further align our business and brand while continuing to position Copper as a premier Colorado destination for year-round adventure,” said Maria Fox, director of marketing for Copper Mountain.

"We couldn't be more excited to partner with an iconic brand like Copper Mountain Resort. At a time when the travel and tourism industry has been deeply impacted, it is vital to take a holistic, whole brand approach to our work together, finding ways to infuse creativity and purpose into every guest interaction," said Jason Parks, chief growth officer for Barkley.

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