Independent agency Barkley announced today that it has been tasked with lead agency duties for fine-dining Brazilian steakhouse Fogo de Chão.
The Kansas City-based agency will not only be handling all online and offline creative for the brand, but will also work on design systems across all of the brand’s communication touchpoints including digital and social media, web, email, and promotions.
“For a future-thinking brand like Fogo de Chão, we knew we had to bring more than you would expect from an agency,” says Jason Parks, chief growth officer at Barkley, “We had to bring a whole brand approach that would resonate with today’s modern consumer.”
Founded in Southern Brazil in 1979, Fogo de Chão is now headquartered in Plano, Texas and currently has 56 locations throughout Brazil, the United States, Mexico and the Middle East.
The first work under Barkley will appear in the spring of 2020.