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Barkley Creates Refreshing Spring Ad Campaign for Home Décor

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Recently signed AOR's spring ad campaign aims to retain the home decorating company's core clientele

Barkley Creates Refreshing Spring Ad Campaign for Home Décor
 At Home Group Inc. (NYSE:HOME), the home décor superstore, debuted its new Spring ad campaign this week, featured on TV and direct mail as well as digital, outdoor, search and social media.

The campaign was designed and produced by Barkley, a Kansas City-based creative agency, who was recently named the company’s agency of record.  

“We are excited to be launching our Spring ad campaign to continue educating customers about At Home’s endless possibilities for every room, style and budget,” said Ashley Sheetz, Chief Marketing Officer for At Home. “After an in-depth review process, it was clear that Barkley is a great fit for us. They understand our brand and our customer, making them best suited to tell our story.”

At Home is a consumer-focused brand and high-growth retailer. Its value proposition and vast selection of on-trend styles is winning over home décor customers who want it all: value, variety and an inspiring, hands-on shopping experience. At Home offers more than 50,000 on-trend products in stores with 400 new arrivals each week for fresh inspiration.

“We are thrilled to be working with At Home to increase the company’s brand awareness and put customers into the At Home mindset,” said Sara Buck, EVP, Client Operations at Barkley. “The Spring campaign focuses on At Home’s core customer: home décor devotees who love to continuously refresh and redecorate their homes.”
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Creative Agency

Creative Agency: Barkley

Strategist: Molly Griffin - Strategist, Brendan Shaughnessy - Associate Strategist

Executive Creative Director: Katy Hornaday

Executive Producer: Melany Esfeld

Content Manager: Shannon Scribner

Account Management: Sara Buck - EVP, Account Leadership

Account Supervisor: Wylee Grantham - Account Supervisor

Integrated Producer: Jim Leonard

Writer: Ashlyn Bell

Group Strategy Director: Chris Cardetti - VP / Group Strategy Director

Director of Social Strategy: Marianne Gjerstad

Associate Creative Director: Ben Caruba - (AD)

Barkley, Mon, 12 Mar 2018 17:37:45 GMT