Today, music and sound company Barking Owl
has announced the newest addition to its award-winning team, Gus Koven, who joins as sound designer. Based in Los Angeles, Gus will develop sound and music for global brand clients in Barking Owl’s A-List portfolio, which currently includes Pepsi, Nike, Reebok and Facebook.
Throughout his fruitful career of over 20 years, Gus has been a part of numerous renowned campaigns, including monster.com
’s 'Opportunity Roars', Kia’s 'Arrival' and a multitude of Apple spots, including 'The Magic of Mini feat. Tierra Whack', 'The City' and 'Bulbs' among others. Prior to joining Barking Owl, Gus served as sound designer for music and sound design company Stimmung for two decades. In addition to his work on advertising campaigns, Gus also has years of experience working on documentaries, shows and albums, including 'The Chef Show' on Netflix, and Daft Punk’s 2013 album, 'Random Access Memories'.
“I feel lucky to be joining such an amazing team. I’ve always respected Barking Owl’s work, and everyone there is totally on their game,” said Gus. “I’m also really excited to be working with Kelly again. We made a great team back in the Stimmung days, and she has an intuitive sense of the sound and music process.”
“Gus has the exact talent, passion and experience to make him a perfect fit at Barking Owl,” added Kelly Bayett, co-founder and creative director at Barking Owl. “I’ve seen a lot of campaigns lately where the sound has been so emotional and amazing and when I look at the credits, it’s always Gus’ work. Having the opportunity to work with him again and bring him onto the team has been amazing. His personality and track-record will be invaluable as we continue growing and telling meaningful and impactful stories through sound.”
Named Music & Sound Company of the Year at the 2020 Ad Age A-List & Creativity Awards, Barking Owl developed the sound and music for numerous spots in Super Bowl LV, including Anheuser Busch, T-Mobile, and Klarna, as well as spots leading up to the Super Bowl halftime show for Pepsi. As Barking Owl gears up for the launch of its NYC studio later this year, it also continues to launch new performances for the Barking Owl Sessions, a web series that broadcasts performances from Black artists to raise awareness from brands, agencies, creatives and producers who are looking to license music or hire talent for commercials.
Gus will bring Barking Owl over 20 years of experience working on esteemed campaigns, documentaries, albums and more, as the sound and music company continues to grow.